What are the responsibilities and job description for the Volunteer: Website Review, Refresh & Optimization position at Heroic Gardens?
This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.
As our programs and partnerships have expanded, our website needs a thoughtful refresh to ensure it is: Easy to navigate Clear in its storytelling and calls to action Technically sound behind the scenes Connects with our email system We are not starting from scratch. The site is live and functional—we’re looking for someone to help us optimize, streamline, and elevate what already exists. What You’ll Do Refresh the visual layout and user experience (homepage and key program pages) Ensure the backend is functioning smoothly, including: Forms Plugins/integrations Updates and basic site health Improve clarity around: Programs and impact Donations and calls to action Partner and sponsor visibility Make light recommendations for future improvements (nice to have, not required) What We’re Looking For Experience with WordPress, Squarespace, Webflow, or similar CMS platforms Comfort working with site backend elements (plugins, forms, integrations, updates) Strong attention to usability, accessibility, and performance Ability to work within an existing brand and content framework Interest in social impact, nonprofits, or mission-driven work
Your work supports Veterans and families through proven, nature-based healing programs You’ll collaborate directly with a founder who has a strong marketing background and clear vision Your contribution will be seen by funders, government partners, corporate sponsors, and the public Full credit provided (and glowing references, always)
Before day one, define what “done” looks like. Must-have access CMS admin login (WordPress / Squarespace / Webflow, etc.) Hosting or backend panel (read-only is fine if you prefer) Analytics (Google Analytics or equivalent) Forms or donation platform dashboards (if applicable) Nice-to-have Brand guide or last annual report (for visual tone) Provide you with a “Founder POV” doc with: 3 things the site does well 3 things that are confusing or broken Pages we are embarrassed to send funders to Pages we send people to all the time Timeline
Heroic Gardens Mission: Heroic Gardens is a Pennsylvania-based 501(c)(3) nonprofit organization, established in 2018, dedicated to connecting U.S. Veterans, their caregivers, and family members with the healing power of plants and nature through trauma-responsive, community-driven therapeutic horticulture programs. The organization’s mission is to help Veterans and their families grow healthier, more connected lives through the incorporation of plants and nature. Given the high prevalence of trauma, PTSD, and elevated suicide risk among Veterans, there is a clear need for complementary, accessible, non-pharmacological interventions that support mental health, stress reduction, social reconnection, and sense of purpose. Evidence indicates that horticultural therapy and other nature-based interventions may deliver meaningful reductions in stress, depression, and PTSD-related symptoms, and may enhance protective factors — such as community connection, physical activity, grounding, and resilience.
As our programs and partnerships have expanded, our website needs a thoughtful refresh to ensure it is: Easy to navigate Clear in its storytelling and calls to action Technically sound behind the scenes Connects with our email system We are not starting from scratch. The site is live and functional—we’re looking for someone to help us optimize, streamline, and elevate what already exists. What You’ll Do Refresh the visual layout and user experience (homepage and key program pages) Ensure the backend is functioning smoothly, including: Forms Plugins/integrations Updates and basic site health Improve clarity around: Programs and impact Donations and calls to action Partner and sponsor visibility Make light recommendations for future improvements (nice to have, not required) What We’re Looking For Experience with WordPress, Squarespace, Webflow, or similar CMS platforms Comfort working with site backend elements (plugins, forms, integrations, updates) Strong attention to usability, accessibility, and performance Ability to work within an existing brand and content framework Interest in social impact, nonprofits, or mission-driven work
Your work supports Veterans and families through proven, nature-based healing programs You’ll collaborate directly with a founder who has a strong marketing background and clear vision Your contribution will be seen by funders, government partners, corporate sponsors, and the public Full credit provided (and glowing references, always)
Before day one, define what “done” looks like. Must-have access CMS admin login (WordPress / Squarespace / Webflow, etc.) Hosting or backend panel (read-only is fine if you prefer) Analytics (Google Analytics or equivalent) Forms or donation platform dashboards (if applicable) Nice-to-have Brand guide or last annual report (for visual tone) Provide you with a “Founder POV” doc with: 3 things the site does well 3 things that are confusing or broken Pages we are embarrassed to send funders to Pages we send people to all the time Timeline
Heroic Gardens Mission: Heroic Gardens is a Pennsylvania-based 501(c)(3) nonprofit organization, established in 2018, dedicated to connecting U.S. Veterans, their caregivers, and family members with the healing power of plants and nature through trauma-responsive, community-driven therapeutic horticulture programs. The organization’s mission is to help Veterans and their families grow healthier, more connected lives through the incorporation of plants and nature. Given the high prevalence of trauma, PTSD, and elevated suicide risk among Veterans, there is a clear need for complementary, accessible, non-pharmacological interventions that support mental health, stress reduction, social reconnection, and sense of purpose. Evidence indicates that horticultural therapy and other nature-based interventions may deliver meaningful reductions in stress, depression, and PTSD-related symptoms, and may enhance protective factors — such as community connection, physical activity, grounding, and resilience.