Director Community Relations

Director of Community Relations

Heritage Deer Creek - New Berlin, WI 

Are you a relationship-builder with a passion for helping seniors and their families? Heritage Senior Living is seeking an energetic, results-driven Director of Community Relations to lead community outreach, grow occupancy, and build meaningful partnerships throughout the local healthcare community.

In this highly visible leadership role, you'll be responsible for developing strategic marketing initiatives, generating referrals, coordinating community events, and creating exceptional experiences for prospective residents and their families. If you thrive on networking, enjoy making a difference, and have a talent for building lasting relationships, we'd love to meet you.

What You'll Do

• Develop and strengthen relationships with healthcare professionals, referral partners, and community organizations.
• Represent Heritage Senior Living throughout the community to increase awareness and referrals.
• Create and execute marketing and sales strategies that support occupancy goals.
• Educate referral sources on Heritage Senior Living's services and communities.
• Coordinate and host marketing events, educational programs, and networking opportunities.
• Lead tours for prospective residents and families while delivering an exceptional customer experience.
• Prepare model apartments and ensure communities are tour ready.
• Manage leads and referral activity using CRM and PointClickCare (PCC).
• Track sales activity, referrals, appointments, deposits, and move-ins.
• Train and support community staff on customer service, inquiry management, and sales best practices.
• Assist with move-in coordination to ensure a smooth transition for new residents.
• Maintain marketing materials, branding consistency, and communication databases.
• Manage marketing budgets and promotional activities.
• Prepare reports and monitor community census performance.

The Ideal Candidate

• Passionate about serving older adults and their families.
• A confident relationship-builder who enjoys networking and developing new business opportunities.
• Self-motivated, organized, and goal oriented.
• Comfortable presenting to groups and speaking with healthcare professionals.
• Strong closing skills with the ability to confidently ask for the business.
• Exceptional customer service and communication skills.
• Able to manage multiple priorities while maintaining attention to detail.
• Positive, professional, and collaborative with a team-first attitude.

Qualifications

• Bachelor's degree required.
• 2-5 years of marketing, sales, business development, or healthcare outreach experience.
• Senior living, assisted living, memory care, or healthcare experience preferred.
• Excellent networking, presentation, and interpersonal communication skills.
• Experience using CRM software; PointClickCare (PCC) experience is a plus.
• Valid driver's license with the ability to travel between Heritage Senior Living communities.
• Willingness to work two Saturdays each month (schedule flexibility provided).

Why Join Heritage Senior Living?

At Heritage Senior Living, we believe every interaction matters. Our team is dedicated to enriching the lives of older adults while creating welcoming communities where residents feel at home. As our Director of Community Relations, you'll play a vital role in connecting families with exceptional care while helping our communities continue to grow.

Join a team where relationships matter, your work has purpose, and every day makes a difference. Apply today!

Essential Functions:

To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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