Membership Relations Director

Member Relations Director

Location: Grande Dunes Members Club – Myrtle Beach, SC D

Reports To: General Manager

FLSA Status: Exempt

Compensation: Base of $50,000 - $55,0000

Grande Dunes Members Club – A Heritage Golf Group Property

The Grande Dunes Members Club is the premier private club experience on the Grand Strand, offering a championship golf course, exceptional amenities, and a close-knit membership community. We pride ourselves on professional service, attention to detail, and a strong commitment to excellence across all departments.

Position Summary

We are seeking an energetic and polished Member Relations Director to serve as the primary point of contact for member communications and engagement. This role is responsible for enhancing the overall member experience, building strong relationships, and ensuring seamless communication between the club and its membership.

Key Responsibilities

Communications & Marketing

• Develop, design, and distribute member communications, including newsletters, email campaigns, push notifications, and social media updates.
• Maintain and regularly update the club’s website, social media channels, and mobile app to ensure timely and relevant information.
• Design promotional materials for all departments, including events, member initiatives, and club amenities.
• Capture and curate event content for use in club communications and social media.
• Collaborate with Department Heads to ensure consistent, on-brand messaging across all channels.
• Implement a consistent and engaging communications plan that upholds brand standards while highlighting club events, experiences, and general updates.
• Maintain response, attendance, and follow-up lists for marketing and member events.

Member Relations

• Build meaningful relationships with members by maintaining a visible presence throughout the club, attending events, and proactively engaging with individuals and families.
• Develop and implement strategies to enhance member engagement, satisfaction, and retention.
• Identify opportunities to add value to the member experience through concierge-level service, thoughtful touches, and proactive communication.
• Work with the Membership Director to support membership initiatives by assisting with retention efforts, referral programs, and member appreciation activities.
• Manage and promote membership programming, including events and experiences tailored to different membership categories.
• Gather post-event and ongoing member feedback to continually refine services, programs, and communications.
• Effectively respond to member comments and concerns in accordance with club standards.
• Provide creative ideas, feedback, and suggestions to improve overall engagement and member satisfaction.

Additional Responsibilities

• Support the General Manager and Membership Director with special projects and initiatives as assigned.
• Attend membership and social events as a club representative to ensure service quality and brand consistency.
• Attend departmental meetings to provide updates on upcoming communications, promotions, and events.

Qualifications

• Bachelor’s degree in Communications, Marketing, Hospitality, or related field preferred.
• Prior experience in hospitality, private club, or customer service roles a strong plus.
• Strong organizational skills with the ability to multitask and manage deadlines.
• Excellent written and verbal communication abilities.
• Proficiency in social media management, email marketing tools, and CRM systems (Jonas a plus).
• Professional, member-focused presence with exceptional interpersonal skills.

Compensation & Benefits

• Competitive salary commensurate with experience
• Full benefits package (medical, dental, vision, 401(k))
• Meals and uniforms provided