What are the responsibilities and job description for the Marketing Specialist position at Heritage Communities?
Heritage Communities | Marketing Specialist
Let’s make marketing that actually matters.
At Heritage Communities, we’re not just filling apartments — we’re helping families find peace of mind as their loved ones begin their next chapter in a place they can truly belong.
We’re looking for a Marketing Specialist who is equal parts creative thinker, organized executor, and data-driven problem solver. If you enjoy bringing campaigns to life, analyzing performance, and managing projects across digital and traditional channels, this could be the role for you.
What You’ll Do
- Execute marketing campaigns across digital, social, website, and traditional channels
- Keep website and social content fresh, engaging, and on-brand
- Partner with designers and community teams on print and digital materials
- Manage campaign timelines, budgets, vendors, and agency deliverables
- Support onboarding and marketing launches for new communities
- Analyze campaign performance and optimize based on insights
- Manage online reputation and location listings (Google, Yelp, Apple, Bing)
- Support branding initiatives, collateral, and promotional materials
- Improve marketing processes and workflow efficiency
What You Bring
- 4 years of marketing, digital marketing, or project coordination experience
- Strong knowledge of digital marketing best practices
- Experience with Google Analytics, Google Ads, HubSpot/CRM, Canva, WordPress, and project management tools
- Strong writing, communication, and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency in Microsoft Office, including intermediate Excel skills
- Comfort using AI tools to support workflow and productivity
- Valid driver’s license and reliable transportation
Bonus: Experience with Birdeye, WelcomeHome CRM, or Yardi
Additional Details
- Office-based with occasional visits to community locations
- Overnight travel 2–3 times per quarter
- Occasional lifting up to 25 lbs
- Business casual, dress-for-your-day environment
Ready to make an impact and have fun doing it? Let’s talk.