What are the responsibilities and job description for the Marketing Manager position at Henkel?
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
YOUR ROLE- Drive awareness of and generate demand for our products and service solutions in NA
- Develop and deploy content strategies that are simple, accessible, and engaging to support our initiatives, new product launches, target device and industry programs
- Implement and translate global operational plan to region with focus on promotion of the brand, tools and solutions
- Deliver holistic packages to be activated through our different channels with a strong focus on digital activation: social media, web, digital events, platforms etc.
- Explore innovative content opportunities to improve the customer journey
- Based on the customer journey, create best-in-class tools to be delivered to marketing and sales teams (i.e. Sales tools such as presentations, demos, brochures, sell sheets; Creative content such web copy and design, videos, infographics, tools for customers & distributors such as e-learning platforms, webinars)
- Collaborate with external and internal resources to deliver innovative approaches to content generation (storytelling through content)
- Interface and collaborate with Demand Generation team to effectively manage inbound lead generation and also support outbound prospecting activity
- Plan, execute and manage regional marketing communication plan focusing on key market campaigns and innovation launches
- Analyze and build different future scenarios to create new paths of business and communication channels
- Manage cross-functional projects with internal and external stakeholders (agencies, consultants etc.)
- Manage, analyze and audit NA marketing budget
- Conduct relevant customer, brand and product research initiatives
- Manage and define NA strategy for social media
- Measure and report ROI of campaigns and initiatives
- Provide framework and guidance for execution in the region