What are the responsibilities and job description for the Digital Advertising Intern position at Hendrick Automotive Group?
Summary: The intern program is designed to provide students, recent graduates, or professionals interested in the marketing field with meaningful work experiences, on the job training, and ongoing personal development.
Essential Duties and Responsibilities include the following:
- Assist in auditing Google Ads and Meta Ads campaign settings, including targeting, budgets, creative, and bidding strategies, to ensure alignment with best practices
- Review geographic targeting, audience segments, and campaign structures to identify optimization opportunities
- Pull, organize, and maintain performance reports to help track key metrics and campaign results
- Support ongoing monitoring of live campaigns to ensure accuracy, consistency, and strong performance across accounts
- Document findings from audits and reporting in a clear and actionable format for the team
- Assist with competitor research and industry trend monitoring to inform campaign improvements
- Complete administrative and operational tasks as needed to support day-to-day digital advertising management
- Collaborate with the digital team to provide insights and recommendations for optimization
- Completes special projects as directed by the Marketing/Advertising Leadership team.
- Maintains an organized, clean and safe work area
- Participates in required training
- Records all hours worked accurately in company timekeeping system
- Follows Safeguards rules and regulations.
- Complies with Company policies and procedures
Schedule:
Monday-Thursday
8:30am – 4:30pm
Location:
6000 Monroe Rd, Charlotte, North Carolina 28212