What are the responsibilities and job description for the Associate Product Manager, Brand & Digital position at Hemanext?
About Hemanext
At Hemanext, we believe in the power of blood to save and transform lives. As a biomedical technology company pioneering innovation in transfusion medicine, our mission is to elevate the standard of care for patients who depend on transfusions.
Our breakthrough technology, Hemanext ONE, is designed to improve the quality and efficacy of stored red blood cells (RBCs) by reducing oxygen exposure — helping clinicians deliver better outcomes for patients with chronic and acute transfusion needs.
Driven by science and the urgent needs of patients, we’re reimagining how blood is prepared and delivered. Join us and help shape the future of transfusion therapy.
Overview
We’re looking for a creative, hands-on Associate Product Manager, Brand & Digital who’s passionate about building brands and shaping digital experiences in healthcare innovation.
You’ll be a key player in how Hemanext shows up online — creating content, driving campaigns, and bringing our story to life across digital and social channels. You’ll collaborate closely with product, clinical, and commercial teams to connect our science with the people who need to hear it; from clinicians to partners to patients.
About the Role
- Lead day-to-day execution of marketing initiatives across digital, social, and traditional channels.
- Manage and grow Hemanext’s social presence (LinkedIn, X, YouTube, and more) with authentic, high-impact content.
- Support marketing planning and tactical execution — helping coordinate timelines, deliverables, and campaign rollouts.
- Contribute to the development of educational and awareness materials, including presentations, brochures, and digital assets.
- Support scientific meetings, webinars, and events, including logistics, content coordination, and post-event engagement.
- Collaborate on content strategy and creation — from campaign ideas and thought-leadership posts to short videos and infographics.
- Optimize digital and multichannel campaigns that drive awareness, engagement, and lead generation.
- Conduct and synthesize market research to inform strategy, identify opportunities, and track competitive trends.
- Analyze performance metrics, track engagement, and use data to continuously improve reach and resonance.
- Stay on top of trends in digital health, biotech storytelling, and marketing best practices — and bring fresh ideas to the table.
Salary : $75,000 - $100,000