Channel Marketing Manager

We're looking for a Channel Marketing Manager to support the execution of our broker channel growth strategy. This person will be the day-to-day engine behind the content, campaigns, and marketing activities to help our broker group build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.

This is a hands-on role for someone who wants to learn the mechanics of B2B growth in a focused channel. You'll write, build, send, post, track, and iterate, with direct visibility into how broker partnerships drive revenue.

DUTIES:

Content creation and management

• Draft broker-facing content including newsletters, one-pagers, case studies, blogs, social posts, and email campaigns that speak to the realities of selling and servicing PEO business
• Partner with internal teams to translate Helpside expertise into broker-ready resources
• Keep the broker resource library current and organized for brokers to use with their clients

Marketing campaigns and outreach

• Build and execute email campaigns to brokers in the pipeline and existing partner brokers
• Manage broker-focused social media presence (primarily LinkedIn)
• Coordinate broker webinars, lunch-and-learns, and educational sessions

Sales and relationship support

• Build sales collateral, pitch decks, and leave-behinds the Director uses in meetings
• Develop co-branded materials and campaigns brokers can use with their own prospects
• Help onboard new broker partners
• Assist with broker referral tracking and recognition programs

Measurement and iteration

• Track engagement across email, content, and events
• Maintain CRM hygiene for broker contacts and partner activity
• Help build a simple growth playbook for the broker channel

REQUIRED QUALIFICATIONS:

• 2-5 years of experience in marketing, content, communications, sales support, or a similar role; recent grads with strong internship experience will be considered
• Strong writing skills; you can take a complex topic and make it clear, useful, and relevant
• Comfortable with tools like CRM platforms, Canva, LinkedIn, and standard office suites
• Comfortable working with sales-minded teammates and translating their needs into marketing output

GREAT THINGS THAT COME WITH WORKING HERE:

• Health insurance 100% paid by employer (for both employee and family!)
• Additional voluntary supplemental benefits including dental, vision, life insurance, disability, accident, critical illness, etc.
• 401(k) with company match
• Paid holidays
• Paid time off