What are the responsibilities and job description for the Director, Influencer Marketing position at HelloFresh?
The Role
We’re looking for an experienced Director to lead our central influencer marketing team and own our global creator strategy from our Berlin or New York headquarters.
In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in influencer marketing and performance-driven paid media to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world.
You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our Global VP of Marketing.
What You’ll Do
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
New York Pay Range
$270—$290 USD
This position is also eligible for the HelloFresh equity plan.
We’re looking for an experienced Director to lead our central influencer marketing team and own our global creator strategy from our Berlin or New York headquarters.
In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in influencer marketing and performance-driven paid media to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world.
You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our Global VP of Marketing.
What You’ll Do
- Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets.
- Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI.
- Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels.
- Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads.
- Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries.
- Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency.
- Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem.
- Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy.
- Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings.
- 7 years of experience in influencer marketing, with proven success in a global or multi-market leadership role.
- Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch.
- Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies.
- Experience managing international teams or stakeholders and scaling marketing programs across diverse regions.
- Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders.
- A data-driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses.
- Fluent in English; additional languages are a plus.
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90 nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
New York Pay Range
$270—$290 USD
This position is also eligible for the HelloFresh equity plan.
Salary : $270 - $290