Social Media Manager Fashion

About Heiress

Heiress Beverly Hills is a rapidly growing direct-to-consumer fashion brand known for its elevated fit, slow-fashion approach, and timeless feminine silhouettes. As we enter our next phase of growth, we are expanding our creative and digital team to elevate our online presence, scale our brand storytelling, and develop a strong, high-quality social identity across platforms.

We are looking for a Social Media Manager who brings a sophisticated, modern aesthetic and deep understanding of luxury fashion content. This role is high-impact, creative, and central to the next chapter of the brand.

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Role: Social Media Manager

Heiress is seeking a highly creative and detail-oriented Social Media Manager to lead the development, execution, and optimization of all organic social content across TikTok, Instagram, and emerging platforms. The ideal candidate has experience managing social media for a fast-paced, trend-driven fashion or beauty brand and understands what drives viral awareness, brand trust, and community engagement in the luxury DTC space.

You will work closely with the Founder, our creative partners, and our performance marketing team to shape the brand’s storytelling, aesthetic direction, and content strategy across all platforms.

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Key Responsibilities

Content Strategy & Execution

• Develop and execute monthly social media strategies across TikTok, Instagram, Reels, and Stories

• Identify trending formats, sounds, and cultural moments to inform content planning

• Create high-performing content rooted in fashion storytelling, BTS moments, fit education, and brand identity

• Plan and manage the social content calendar with a strong understanding of product drops, campaigns, and seasonal moments

Content Production

• Film, direct, and edit daily content, including:

• TikToks

• Reels

• Behind-the-scenes videos

• Product try-ons

• Founder-led or narrative-driven storytelling content

• Work with the Founder and creative partners to produce monthly in-office content shoots

• Manage UGC creators, influencer content, and raw assets to create cohesive weekly output

Brand & Creative Direction

• Maintain and evolve Heiress’ brand voice, visual identity, and narrative across all channels

• Collaborate with design, creative direction, and product teams to ensure storytelling aligns with collections and brand positioning

• Identify opportunities for brand activations, pop-ups, collaborations, and social-led moments

Community & Growth

• Oversee community engagement and customer interaction across platforms

• Grow engagement, follower count, and organic reach using a data-informed approach

• Monitor analytics and optimize content based on performance

Cross-Functional Collaboration

• Coordinate with the email/SMS team, performance marketing, and wholesale partners for cohesive brand messaging

• Work with designers, production, and the warehouse to obtain assets and product details

• Provide weekly reporting on social performance and learnings

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What We’re Looking For

Required Experience

• 2–5 years in a social media role at a fashion, beauty, or luxury lifestyle brand

• Strong experience filming and editing short-form video content

• Deep knowledge of TikTok and Instagram trends, pacing, and storytelling formats

• Ability to maintain a polished, elevated brand aesthetic

• Proven track record of growing social channels or building high-engagement content

• Experience managing influencer and UGC assets

• Ability to thrive in a fast-paced, founder-led environment

Soft Skills

• Highly creative with strong taste and intuition

• Proactive, independent, and solutions-oriented

• Excellent communication and organizational skills

• Strong sense of trends in culture, beauty, fashion, and luxury

• Passionate about brand building and storytelling

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Bonus Skills (Not Required but Strong Plus)

• Background in fashion content creation

• Experience with TikTok Shop or affiliate management

• Graphic design or Lightroom editing

• Experience producing e-commerce or campaign content

• Understanding of performance marketing and creative testing

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What We Offer

• Opportunity to take full ownership of Heiress’ organic social channels

• High-impact, creative-forward role with strong growth potential

• Collaborative environment working closely with the Founder and creative partners

• Ability to shape the brand’s aesthetic and storytelling in a meaningful way

• Competitive salary (DOE) performance incentives

• Flexible work schedule; fully remote

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How to Apply

Please submit:

• Your resume

• Your social portfolio (TikToks, Reels, brand pages you’ve managed)

• A brief note explaining why you’re the right fit for Heiress and what excites you about the brand