Senior Associate, Digital

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
  
  

Qualifications

• 2 years of work experience; recent and proven experience in activation required; other digital advertising, such as programmatic, search and/or social, is a plus
• Full ownership of campaign day to day and success in hitting campaign KPI’s
• Recommend, plan, and conduct testing opportunities
• Create effective analyses and case studies of their work to be shared with the client and functional team
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Have experience with setting up campaigns in DSPs, Facebook, IG, Snap, Reddit, and any other social platforms. Also hands on keyboard experience with monitoring, pacing, and optimizing campaigns, including leading tagging and trafficking efforts.
• Has experience in excel, reviewing and looking at data.
• Experience managing a team with at least 1 direct report.
• Understands how to pull and actualize billing on a monthly basis.
• Not required, but recommended:
• Experience in a Search/GDN environment with Google Search and Microsoft Bing Search.
• Knowledge of strong keyword dynamics can influence the totality of the strategic approach and how to leverage Search to achieve business goals.
• Ability to learn and adapt to new channels to ensure multi-channel mix across the account.
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000—$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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