What are the responsibilities and job description for the Associate Director, Experience Planning position at Hearts & Science?
The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Associate Director, Experience Planning
As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The ideal candidate is someone who embodies the Hearts & Science culture – someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures.
Responsibilities
Compensation Range
$70,000—$125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Associate Director, Experience Planning
As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The ideal candidate is someone who embodies the Hearts & Science culture – someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures.
Responsibilities
- Build sound strategic frameworks that ladder up to client business goals
- Provide excellent client service by being responsive, accountable and detail oriented
- Be the voice for creating great work
- Bring proactivity and leadership to the clients and the team
- Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.
- Manage planning process and resources
- Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
- Set the tone and strategic direction of the team; built around growth and application of learnings
- Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
- Own consumer insights and inspire tactical representations of strong, clear media strategies
- Identifying opportunities for cross-platform deals when appropriate
- Providing point-of-view on various media in the marketplace
- Understand and direct multiple user touch points that can influence creative and messaging strategies
- 5 years of experience in media planning
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Proven, strong team management, interpersonal communication, and collaboration skills
- High level of competency in Account Management and client service
- A thorough understanding of marketing communication channels (including digital)
- Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
- Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
- Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
- Strong knowledge of and skill using syndicated interactive research applications and ad serving
- Excellent presentation skills
- Proven analytical, strategic thinking and communication skills
Compensation Range
$70,000—$125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Salary : $70,000 - $125,000
