What are the responsibilities and job description for the National Account Manager - Amazon position at Heartland FPG?
About Us
Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, meal replacement shakes, coffee creamers and liquid water enhancers. We manufacture and market Splenda, the #1 brand in the low calorie sweetener category and the most recognized in the world. We’ve also recently acquired the SlimFast brand and are growing!
We help people live happier, healthier, and longer lives by making it easier to reduce sugar.
We offer an excellent compensation and benefits package. Come grow with us!
This role is not a remote opportunity, it is on-site at our Corporate Office in Carmel, Indiana.
About the Role
We are looking for a National Account Manager, Amazon to join our expanding team. The National Account Manager, Amazon will be focused on growing the Splenda and SlimFast brands on Amazon. This role will report to the Omnichannel Director and work in collaboration with Heartland’s marketing team.
Primary Responsibilities:
Amazon Account Management
- Responsible for Amazon sales target and P&L
- Manage and improve account profitability
- Own Amazon budget and target planning, strategy and overall account management
- Lead annual AVN and manage Vendor Manager and AVS relationship
- Approve deductions and manage TPM system
Amazon Advertising
- Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
- Own relationship with Amazon’s Ads team and our advertising agency
- Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns, coupon programs and incorporating Amazon into master brand marketing strategies
- Monitor and report on campaign performance including developing new reporting methods
- Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
- Track spend and manage a large advertising budget
Amazon Catalog Management
- Work with the Digital Merchandising Manager to optimize Amazon images, video, A content, brand story and brand store
- Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy
- Monitor Amazon listings and work with internal teams to fix catalog issues
- Work with commercialization team to develop products tailored to Amazon
- Manage Amazon pricing
Data Analytics
- Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research
- Use data analytics tools to track and improve keyword ranking and share of sales
- Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
- Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
- Report on marketing and sales performance to broader team
Desired Skills and Experience
- Bachelor's degree required
- Experience with Seller Central and/or Vendor Central
- Experience in digital marketing with a focus on managing Amazon ads and SEO
- Familiarity with Amazon tools like Brand Analytics and Helium10
- Entrepreneurial self-starter with growth mindset
- Detail oriented with good project management skills
- Strong written and oral communication skills
- Strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)