What are the responsibilities and job description for the Digital Merchandising Manager position at Heartland FPG?
This is a full-time, on-site position located in Bentonville, Arkansas.
SCOPE
At Heartland, we combine entrepreneurial energy with a collaborative culture that values innovation, accountability, and growth. We are seeking a Digital Merchandising Manager who is an organized and detail-oriented individual to manage the digital shelf across retailers, including managing analytics across retailer-specific media networks.
The Digital Merchandising & Shelf Manager plays a key role in driving Heartland’s eCommerce growth and maximizing omnichannel performance across all Mass and Club Channel retail partners. This position manages digital shelf content, product setup, and fulfillment processes while optimizing conversion and ensuring accuracy across the Splenda and SlimFast brands. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.
KEY RESPONSIBILITIES
Digital Shelf Management
- Syndicate and maintain product content from Syndigo, 1WorldSync, and related systems to retailer sites and vendor portals for new items, content refreshes, and enhanced content updates.
- Ensure all digital shelf content is accurate, complete, and aligned with retailer-specific requirements prior to launch or marketing activation.
- Partner with Marketing, Packaging Design, and Sales teams to optimize imagery, copy, and brand messaging across all online touchpoints.
- Conduct regular audits using tools such as Scintilla, MAP, Walmart Connect, Syndigo Analytics, Profitero, and Helium10 to monitor content accuracy, brand integrity, and retailer compliance.
- Track and report content completeness and category performance using scorecards and analytics dashboards.
- Identify opportunities to streamline syndication processes, improve speed-to-market, and enhance customer experience.
Retail Partner Management
- Manage inventory, replenishment, reporting, and shipment coordination for Walmart Marketplace.
- Review weekly retail performance, validate pricing, and coordinate with replenishment planner(s), customer service, and distribution teams.
- Responsible for search optimization, retailer creative briefs, and retailer specific activation requirements.
- Monitor operational performance, chargebacks, and compliance metrics; initiate corrective actions and improvements as needed.
Reporting & Process Improvement
- Maintain an organized content and fulfillment calendar with key projects, customer requirements, and timelines.
- Generate and update eCommerce sales and content performance reports.
- Collaborate cross-functionally to identify and execute process improvements in digital shelf management, logistics, and content syndication.
- Stay current with industry trends, retailer requirements, and emerging eCommerce best practices.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related discipline.
- 1–3 years of experience in eCommerce, digital merchandising, or CPG category management.
- Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
- Experience with Syndigo, 1WorldSync, Salsify, DAM systems, and Walmart Marketplace preferred.
- Excellent organizational, analytical, and communication skills.
- Adaptable to a fast-paced, cross-functional environment.