What are the responsibilities and job description for the Associate Brand Manager, SlimFast position at Heartland FPG?
JOB TITLE: Associate Brand Manager, SlimFast
DEPARTMENT NAME: Marketing
LOCATION: Carmel, IN (just north of Indianapolis)
REPORTS TO: Brand Manager
STATUS: Full-Time, In-Office M-F
TRAVEL: Occasional travel for meetings, research, or events
About SlimFast
SlimFast is a leading brand in weight-management and nutrition, dedicated to helping consumers achieve their wellness goals through convenient, effective, and great-tasting products. For over 45 years, SlimFast has been helping consumers lose weight and keep it off. Heartland Food Products Group recently acquired SlimFast and we are seeking an energetic, data-driven Associate Brand Manager to help accelerate the brand’s growth and shape its future.
Position Summary
The Associate Brand Manager (ABM) will support the development and execution of brand strategies, innovation, and marketing programs that strengthen SlimFast’s market position. This role is ideal for a results-oriented marketer who combines strategic thinking with strong analytical skills and a passion for consumer-first innovation. This is an on-site role that requires daily in-office collaboration.
Key Responsibilities
Brand Strategy & Planning
- Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies.
- Monitor brand performance, market trends, and competitive activity to identify opportunities.
- Collaborate on long-term innovation roadmaps and brand architecture decisions.
Marketing Execution
- Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels.
- Manage timelines, budgets, and agency partners to ensure effective and timely delivery.
- Assist with packaging design updates, claims development, and communication strategies.
Business & Financial Management
- Analyze sales, market share, pricing, and profitability trends to inform decision-making.
- Support forecasting, demand planning, SKU optimization, and portfolio management.
- Partner with finance to build business cases, evaluate ROI, and manage marketing spend.
Product & Innovation Support
- Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and supply chain teams.
- Support product launch plans from concept through commercialization and post-launch.
Cross-Functional Collaboration
- Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand goals.
- Provide marketing support for customer presentations, retail programs, and promotional plans.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 2–4 years of relevant experience in CPG brand management, CPG marketing, or related roles.
- Strong analytical skills with experience working with syndicated data (Nielsen/IRI/SPINS).
- Excellent communication, project management, and problem-solving skills.
- Passion for health, nutrition, and consumer-driven product innovation preferred.
- Ability to thrive in a fast, flexible & innovative work environment.
What We Offer
- Opportunity to contribute to the growth of an iconic and evolving wellness brand.
- A collaborative team culture that values creativity, ownership, and continuous learning.
- Competitive compensation, benefits, and professional development opportunities.
