Social Media Coordinator

JOB DESCRIPTION: Social Media Coordinator: The Social Media Coordinator plays a key role in sharing HeartGift’s mission and impact through compelling visuals, narratives, and digital content. This position is responsible for the day-to-day management of the organization’s social media channels and all graphic design and content creation for digital platforms. The ideal candidate is a creative thinker, strong communicator, and proactive storyteller who understands how to tailor content for different audiences and platforms. This role supports the Marketing team by developing engaging digital campaigns, monitoring social media analytics, and helping expand HeartGift’s online presence.

Reports to: Senior Marketing/PR Manager

Supervisory Responsibilities: No

Full-Time – FLSA; Non-Exempt

Travel: 10-15% (within Austin)

Primary Responsibilities

Content Creation & Storytelling

·       Create original social media content, including written posts, graphics, photos, videos, reels, and stories.

·       Capture and edit visual assets that highlight HeartGift’s mission, patient journeys, donor impact, and program updates.

·       Maintain a consistent brand voice and ensure all content aligns with HeartGift’s storytelling strategy.

·       Actively capture mission-focused stories from staff, volunteers, families served, sponsors, and events.

Social Media Management

·       Manage and post to all HeartGift social media accounts (Facebook, Instagram, X, LinkedIn, TikTok, and others).

·       Develop and maintain a social media content calendar.

·       Engage with followers in a timely, brand-aligned manner, including responding to messages, comments, and tagged posts.

·       Stay up-to-date on platform trends, algorithm changes, and emerging digital storytelling techniques.

Brand Support & Collaboration

·       Provide graphic design support and serve as backup to the Brand Manager when needed.

·       Collaborate with the Marketing team to ensure cohesive messaging across all digital and print materials.

·       Assist in the creation of campaign assets, event graphics, and promotional materials.

·       Manage photo library.

Analytics & Performance

·       Monitor, analyze, and report on social media analytics to evaluate performance and inform strategy.

·       Identify high-performing content and scalable campaign ideas.

·       Recommend new platforms, approaches, and tactics to expand reach and engagement.

·       Use insights to optimize posting strategies and enhance audience growth.

Administration

·       Responsiveness to emails and phone calls from internal and external partners in a timely manner

·       Must be able to demonstrate ability to independently lead projects from beginning to end

·       Assist in the preparation of budgets

·       Write effective meeting reports that summarize decisions made and actions to be taken on specific projects and assignments in a timely manner

Collaboration

·       Open communication to ensure compliance with policies/guidelines

Key Characteristics/Desired Competencies

·       Proficient in email/calendar/meeting request programs/remote login

·       Experience with scheduling tools (e.g., Hootsuite, Later, Sprout Social).

·       Understanding of basic digital marketing principles.

·       Familiarity with nonprofit communications and donor-facing messaging.

·       Intuitive awareness

·       An interest in and commitment to HeartGift's vision/mission

·       Acute judgment & confident

·       Routinely takes initiative

·       Strong problem-solving, priority-setting, and decision-making skills

·       Clear communicator, written and verbal

·       Efficient with time

·       Ability to manage multiple projects

Requirements

·       1–3 years of experience in social media management, marketing, communications, or related field (nonprofit experience a plus).

·       Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).

·       Strong photography, videography, and video editing skills.

·       Excellent writing skills with the ability to tell compelling, mission-driven stories.

·       Knowledge of social media best practices, trends, analytics platforms, and audience engagement strategies.

·       Ability to work independently, meet deadlines, and manage multiple projects simultaneously.

·       Strong work ethic and a strategic mindset, with enthusiasm for mission-driven content creation.

·       Attend key events

·       Represent the organization when necessary

·       Some travel, nights, and weekend work required

Work Environment

·       This position is 90% remote, 10% on-site. The ideal candidate must be extremely focused, self-motivated, and reside in the Austin, Texas, area.