What are the responsibilities and job description for the SOCIAL MEDIA COORDINATOR position at REGENCY IHS ADMINISTRATIVE SERVICES LLC?
The Social Media Coordinator will collaborate with corporate, business line, and skilled nursing facility team members to further build a cohesive brand identity online and create engaging content across all social media platforms.
This position does allow for remote work, however candidates must reside in Texas.
Essential Functions:
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Create and execute engaging social media campaigns to increase brand awareness and drive engagement with our brands
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Use a consistent brand voice, image, and messaging for our online presence
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Manage day-to-day social media activities, including content creation, posting, and monitoring of website traffic from social channels
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Engage with our community by responding to comments, reviews, messages, and queries in a timely manner and report to the necessary parties as needed
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Collaborate with cross-functional teams for overall marketing goals and to ensure alignment of social media efforts with the missions of our multiple business lines
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Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement
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Confirm appropriate consents are on file to share information
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Other duties as assigned
Skills & Expectations:
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Work in a fast-paced environment, adapting to changing priorities and tight deadlines
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Stay up-to-date with the latest social media best practices, trends, and technologies, including the evolving landscape of AI tools for content creation
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Excellent written and verbal communication skills
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Strong attention to detail and proofreading abilities
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Mindfulness of industry regulations regarding patient/resident privacy
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Proficiency in creating digital content, graphics, and editing images for social media posting
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Exercise discretion and independent judgment
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Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field
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Proven work experience as a Social Media Coordinator, Content Creator, or similar role is preferred
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Familiarity with social listening tools and platforms is preferred
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Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics, is preferred