What are the responsibilities and job description for the Growth Marketer (Paid Acquisition) position at Healthspan?
The short version
We're the world's leading digital longevity clinic. We need one person to own paid acquisition end-to-end — strategy, execution, measurement — and build the systems so it keeps working after they've built it.
This is a hands-on IC role, not a management seat. You'll be the one in the ad accounts, writing the briefs, reading the data, and shipping — using AI across your workflow to move faster and test more than a traditional marketer could. If you want a team to direct, this isn't it yet. If you want to build the function and grow into leading it, this is exactly it.
What you'll own in the first 90 days
We're less interested in your résumé than in what you can do, so come ready to walk us through accounts you've actually run and the decisions behind the numbers.
A note on why this is open
We're doubling down on paid acquisition and giving it a dedicated owner with room to build, and we'd rather tell you that directly than have you discover it. If you want a turnkey machine to optimize, look elsewhere. If you want to build one, let's talk.
We're the world's leading digital longevity clinic. We need one person to own paid acquisition end-to-end — strategy, execution, measurement — and build the systems so it keeps working after they've built it.
This is a hands-on IC role, not a management seat. You'll be the one in the ad accounts, writing the briefs, reading the data, and shipping — using AI across your workflow to move faster and test more than a traditional marketer could. If you want a team to direct, this isn't it yet. If you want to build the function and grow into leading it, this is exactly it.
What you'll own in the first 90 days
- Take ownership of our paid acquisition across Meta, Google, and the channels that actually convert for us. The seat is opening up and you'll be the one running it.
- Get spend efficient and scaling: clean attribution, honest CAC/LTV reporting, and a testing cadence that compounds rather than thrashes.
- Build the operational backbone — naming conventions, creative pipeline, reporting dashboards — so the function survives and scales past you.
- Partner with our clinical and product teams to make sure the acquisition story matches the medicine. We don't make claims we can't back.
- You've personally run paid acquisition at meaningful spend and can show the numbers. Not "managed an agency that ran it" — actually built and operated the accounts yourself.
- You're fluent with AI tools in your daily workflow — creative iteration, copy testing, analysis, automation — and you treat them as leverage, not novelty.
- You're comfortable being the only person in the function. You set the priorities, make the calls, and don't wait for a mandate to start.
- You can write. Acquisition copy that respects a smart, skeptical reader is core to how we grow.
- You think in systems. You build the thing once, then build the thing that makes the thing repeatable.
- It's not a strategy-only role. You're in the work.
- It's not a place for vague-superlative marketing. We sell longevity medicine to people who read the citations. Precision wins here.
- It's not stable-and-mature. This function is being built. That's the opportunity and the cost.
We're less interested in your résumé than in what you can do, so come ready to walk us through accounts you've actually run and the decisions behind the numbers.
A note on why this is open
We're doubling down on paid acquisition and giving it a dedicated owner with room to build, and we'd rather tell you that directly than have you discover it. If you want a turnkey machine to optimize, look elsewhere. If you want to build one, let's talk.