What are the responsibilities and job description for the Principal Marketing Consultant – Health Plan Member Engagement position at HealthPartners?
Job Description
HealthPartners is hiring a Principal Marketing Consultant – Health Plan Member Engagement. Serving as a trusted strategic advisor to senior leaders, the Principal Marketing Consultant influences direction through data, insights, and a strong understanding of consumer behavior. With a primary focus on commercial health plan members, this role leads consumer engagement strategy and execution, including omnichannel activation, behavior change and persuasion‑focused outreach, and experience‑led decision making that improves affordability and value for customers.
The Principal Marketing Consultant operates with a high degree of autonomy and drives outcomes through strong partnership, communication, and thought leadership. While this role does not include formal supervisory responsibilities, it provides guidance and mentorship to marketing colleagues through expertise, collaboration, and influence.
This role reports to the Marketing Director and is part of a team that includes a manager and five other consultants, and works very collaboratively with brand, digital, data and marketing operations teams.
Prior experience in health insurance, consumer engagement, member experience, and consumer, digital, relationship, or email marketing is strongly preferred.
Required Qualifications
At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Benefits Designed To Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.
Join us in our mission to improve the health and well-being of our patients, members, and communities.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.
HealthPartners is hiring a Principal Marketing Consultant – Health Plan Member Engagement. Serving as a trusted strategic advisor to senior leaders, the Principal Marketing Consultant influences direction through data, insights, and a strong understanding of consumer behavior. With a primary focus on commercial health plan members, this role leads consumer engagement strategy and execution, including omnichannel activation, behavior change and persuasion‑focused outreach, and experience‑led decision making that improves affordability and value for customers.
The Principal Marketing Consultant operates with a high degree of autonomy and drives outcomes through strong partnership, communication, and thought leadership. While this role does not include formal supervisory responsibilities, it provides guidance and mentorship to marketing colleagues through expertise, collaboration, and influence.
This role reports to the Marketing Director and is part of a team that includes a manager and five other consultants, and works very collaboratively with brand, digital, data and marketing operations teams.
Prior experience in health insurance, consumer engagement, member experience, and consumer, digital, relationship, or email marketing is strongly preferred.
Required Qualifications
- Bachelor’s degree or an equivalent combination of education and job‑related experience (4 years)
- Seven (7) years of marketing experience; prior experience in the health care industry is strongly preferred.
- Demonstrated ability to build influential partnerships across teams, including with senior leaders.
- Proven ability to translate data and insights into effective marketing strategies and tactics that drive measurable results.
- Experience proactively building and leveraging both formal and informal networks to enable teams to achieve shared goals.
- Highly organized, with the ability to manage multiple complex initiatives, define and negotiate priorities, and thrive in a deadline‑driven environment.
- Demonstrated history of results‑driven work, including measurement, analysis, and continuous optimization to improve outcomes.
- Takes ownership of decisions and actions, learns from setbacks, and models accountability while coaching peers through influence and example.
- Clear, timely, and effective strategic communicator who actively listens, asks thoughtful questions, and seeks diverse perspectives to inform decision‑making.
- Proven success driving outcomes through influence, partnership, and expertise rather than formal authority.
- Experience leading consumer or member engagement strategy in a complex, regulated environment (such as health care, health plan, financial services, or similarly regulated industry).
- Strong working knowledge of and curiosity about consumer behavior, journey mapping, and experience‑led decision making, with demonstrated ability to translate insights into action.
- Experience designing or activating behavior‑change or persuasion‑focused engagement, not just awareness campaigns.
- Experience partnering with analytics, data operations, digital and/or web development teams. Familiarity with personalization platforms, marketing automation, or CRM‑driven engagement.
- Experience partnering with sales, product development, and operational teams.
- Demonstrated skill navigating matrixed organizations, aligning multiple stakeholders, and advancing work amid competing priorities.
- Comfort moving between strategy and execution. Comfort with ambiguity complexity.
- M-F; core business hours
- This is a hybrid position that is largely remote, with a preference for local candidates who can attend the office as needed. Many team members come into the office about once a week on a voluntary basis.
- Build strategic recommendations for area of focus and set plan and work priorities for cross-functional teams.
- Leads from within by creating connections internally and externally, building strong, long-lasting partnerships with partners. Consultation with executive leaders. Drives outcomes through influence, partnership, and expertise rather than formal authority.
- Reviews and approves work of others, provides mentorship and broad leadership and guidance to marketing colleagues. Often works autonomously.
- Uses available data and insights to plan, optimize and innovate. Assesses insights and data, understands business opportunities, and clearly communicates vision and plan to team.
- Leads cross-functional project teams to deliver strategy and ensures team understands work and their roles related to overall outcomes.
- Accountable for major initiative(s) or organization-wide strategy. Owns areas of execution oversight ensuring execution is delivered on strategy. Moves between strategy and execution.
- Presents, communicates, and persuades to build alignment and partnership to reach desired goals.
- Manages related resources in for both team and budgets, can make decisions affecting deadlines and budgets.
- Ensure all work is delivered on time, on strategy and on budget.
- Performs other duties and projects assigned.
At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Benefits Designed To Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.
Join us in our mission to improve the health and well-being of our patients, members, and communities.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.