AI-Powered Digital Marketing Lead (Head of Marketing Studio)

Company: Headstrong (getheadstrongnow.com)

Headstrong is a brain-first sports nutrition CPG brand on a mission to optimize athletes’ cognitive performance, focus, recovery, and mental resilience with science-backed, NSF-certified supplements. Co-founded by scientist-entrepreneur Dr. Darren Burke and pro hockey player Evan Nause, we’re building the future of performance nutrition for high-performers who demand more than just physical gains.

Role Overview

We’re looking for our very first full-time digital marketing hire to build and lead an AI-powered marketing studio from the ground up. You will own paid acquisition, content creation, email marketing, and operational efficiencies to scale direct-to-consumer sales of our flagship brain-performance supplements. This is a high-ownership role with massive upside (competitive compensation, direct founder access, and the chance to shape a breakout CPG brand).

Key Responsibilities

• Design and optimize high-ROI paid ad campaigns (Meta, Google Ads, etc.) using AI for creative generation, audience targeting, bidding, and testing.
• Create and scale content at volume (social posts, short-form video, blogs, ad creatives) leveraging generative AI tools while maintaining brand voice.
• Build and automate email marketing systems (flows, segmentation, personalization) with AI-driven copy and analytics.
• Implement marketing ops efficiencies: dashboards, workflows, automation, and data-driven decision-making to reduce manual work and boost performance.
• Drive overall DTC growth: test → iterate → scale what works, with full P&L visibility on marketing spend.
• Stay ahead of AI trends and continuously integrate new tools to keep us 6–12 months ahead of competitors.

What You Bring

• 2–5 years in digital/performance marketing, ideally in DTC/ecomm/CPG/supplements/sports nutrition.
• Hands-on experience with AI tools (prompt engineering, ChatGPT/Claude/Midjourney, automation platforms like Zapier/n8n, AI analytics) – self-taught is fine and encouraged.
• Proven results in paid ads, content, and email (you can show ROAS, CAC, email revenue numbers).
• Entrepreneurial mindset: you thrive in ambiguity, own outcomes, and want big equity upside in an early-stage company.
• Passion for sports nutrition, brain health, or high-performance athletes is a big plus.
• Location: Remote-first (strong preference for Toronto or Los Angeles) as this will evolve into hybrid

What We Offer

• Competitive base salary significant bonus (you’re employee #1 – your impact will be huge).
• Direct reporting to founders with real decision-making power.
• Health/performance benefits (you’ll get free Headstrong products, obviously).
• Flexible remote/hybrid setup learning budget for AI tools.
• The chance to build something that actually moves the needle for athletes’ brains.

If you’re a self-starter who geeks out over AI marketing and want to help build the next big thing in sports nutrition, apply with your resume 3 examples of campaigns or AI automations you’ve run (with results).

• To apply: Email info@getheadstrongnow.com with subject “Headstrong AI Marketing Lead