Marketing and Outreach Manager

Summary

The Marketing and Outreach Manager is a key member of the Marketing and Communications

(MarComm) team and plays a central role in shaping how families at all points in the experience

lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of

Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to

recruitment, outreach, and engagement efforts—connecting the full arc of the family experience

and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the

school’s values. Through regular participation in Admissions and Advancement team meetings,

the Marketing and Outreach Manager contributes to strategic conversations and manages

projects that support enrollment, retention, philanthropy, and community engagement, while

proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance

how Head-Royce connects with prospective and current families, as well as alumni, across all

channels.

Responsibilities

• Develop and implement integrated recruitment, marketing, and outreach strategies in partnership with the MarComm, Advancement, and Enrollment Management teams
• Proactively identify and manage initiatives from beginning to end that strengthen admissions and advancement efforts, ensuring alignment of messaging, priorities, and timelines
• Develop marketing materials and content—with oversight from MarComm team—that align with outreach, philanthropy, and engagement goals, ensuring that messaging resonates with target audience
• Partner with Admissions and Advancement to support family engagement, retention, and the full lifecycle of the Head-Royce experience
• Build and support partnerships and events that engage prospective families and strengthen community connections
• Track and/or analyze engagement, giving, and outreach data, using insights to refine strategies and improve outcomes
• Participate in school-wide events, activities, meetings, and committees to develop a deep understanding of Head-Royce and translate that into authentic storytelling
• Participate in specific Advancement and Admissions events to help families feel integrated into the Head-Royce
  
  

Skills And Qualifications

• A minimum of four years in a marketing or communications role. Previous experience in an independent school and/or non-profit setting is a plus
• Bachelor's degree required—specialty in Journalism, PR, English, marketing, or communications preferred
• Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone
• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast-paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demands
• Excellent organizational and time management skills, with a proactive approach to managing workflows and taking initiative
• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling confidential information
• Positive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic community
• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populations
• Comfort working with data and using insights to inform decision-making
• Eye for design and visual storytelling, with experience creating engaging, mission-aligned content
• Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and YouTube
• Demonstrated ability to capture photography and video for storytelling purposes
• Experience with content management systems, website back ends, and marketing platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
• Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other tools (e.g., Canva)
• Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides)
• Willingness to work occasional evenings and weekends in support of school events
  
  

Other Qualifications

• Ability to provide Livescan and TB clearance
• Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders
• Work at a desk and computer for extended periods of time
• Work primarily in a traditional climate-controlled environment
• Ability to occasionally lift up to 25 pounds
  
  

$82,000 - $95,000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.