What are the responsibilities and job description for the Media Strategist position at HDJ & Associates, Inc.?
Our client is looking to hire a Media Strategist that will be responsible for planning, developing, and executing media campaigns that help clients effectively reach their target audiences. As a client-facing role, effective and proactive communication and working with a sense of urgency are required skills to succeed in this role.
Primary Job Responsibilities:
- As the day-to-day lead for clients, provide effective, proactive communication to clients, giving them confidence in your work and campaign performance
- Work with internal teams to ensure all pieces and parts of the campaigns are accurate, up to date, and running smoothly
- Research market trends, audience behaviors, and competitor strategies to identify opportunities
- Develop comprehensive media plans that outline where, when, and how to reach the target audience that clearly and effectively communicate the campaign parameters
- Facilitate the communication with vendors and negotiate with media outlets to secure advertising in both the traditional (TV, Radio, Print, OOH) and digital (social, display, search) spaces
- Utilizing client data and industry research, craft the right message and select the best channels to deliver a successful campaign
- Present media plans to clients and provide effective rationale for campaign recommendations
- Coordinate and oversee the development and launch of campaigns
- Effectively manage campaign budgets and ensure spending is aligned with the plan
- Build comprehensive monthly and wrap reports to showcase the results of the campaign effectively and provide deep insight into what is working and where there is room for improvement.
- Stay up to date on emerging trends
Requirements
Required Skills:
- 5 years in the media industry
- Effective speaking and presentation skills
- Up to date knowledge of traditional and digital media platforms best practices and trends
- Advanced skills in analytics and media data reporting
- Proactive, sense of urgency mindset
Ideal Candidate:
- Innovative thinker who embraces challenges
- Self-motived, positive attitude and strong communication skills
- Exceptionally Organized
- Strategic mindset
- Ability to work collaboratively across multiple departments
- Brings new ideas to the table and doesn’t shy away from a challenge