Regional Sales Manager

Job Title: Regional Sales Manager

Job Type: Full-Time Onsite, Salaried Exempt

Position Summary

We are seeking a results-driven Regional Sales Manager to lead and drive revenue growth across assigned territories. The Regional Sales Manager (RSM) is responsible for driving sales growth within an assigned territory by developing, supporting, and managing relationships with HC Forklift America's sister company, Hangcha America Smart Logistics (HASL) dealers. This role focuses on dealer development, territory expansion, product education, and sales performance. The RSM will work closely with dealers to increase market share, strengthen sales channels, and promote HCFA’s full product line, including IC, Electric, and Li-Ion models. This position will be working under the Hangcha America Smart Logistics (HASL) subsidiary.

The RSM collaborates with Marketing, Product Management, and the National Accounts team, ensuring alignment with company strategies and initiatives. This is a field-focused role requiring regular dealer visits, training, and ongoing relationship management.

Key Responsibilities

• Develop, grow, and manage HASL dealer accounts within the assigned region, ensuring consistent revenue growth, market share expansion, and long-term partner success
• Build and maintain strong professional relationships with dealers, national accounts, sales teams, and end users, fostering trust, collaboration, and open communication to drive mutual business goals.
• Train and support dealers on product features, brand positioning, and sales strategies, including hands-on demonstrations, ongoing education, and tailored guidance to maximize their performance.
• Prospect and recruit new dealers to strengthen distribution coverage and improve territory performance, evaluating potential partners for alignment with company standards and growth objectives.
• Assist dealers in developing sales plans, executing promotions, and achieving sales targets, providing strategic insights, coaching, and progress tracking to ensure measurable results.
• Conduct regular dealer visits to support sales initiatives, resolve issues, and identify opportunities for growth, offering on-site problem-solving, product demonstrations, and performance feedback.
• Collaborate with internal teams to support product launches, technical training, and marketing initiatives, ensuring coordinated execution and alignment with overall company objectives.
• Provide accurate regional reporting, forecasting, and competitive intelligence, delivering actionable insights to inform strategy and drive informed decision-making.
• Attend trade shows, dealer meetings, product demonstrations, and company events to promote the brand, engage key stakeholders, and stay current on industry trends.
• Maintain a strong understanding of Hangcha’s product lines and competitive products, continuously updating knowledge to effectively position products and advise dealers.
  
  
  

Required Qualifications

• 5 years of experience in equipment sales, dealer management, or territory sales within the material handling industry
• Proven experience managing dealer networks and channel distribution, including recruiting, training, and motivating dealers
• Experience with sales forecasting, territory planning, and pipeline management.
• Associate or bachelor’s degree preferred, or equivalent industry experience.
• Strong references in demonstrating successful dealer or channel management performance.
• Willingness to travel 50–70%, including overnight travel.
  
  
  

Preferred Qualifications

• Experience with forklift dealers, equipment dealers, or technical equipment sales.
• Familiarity with the Hangcha product lineup, competitive landscape within the material handling industry, and industry pricing dynamics.
• Background working with CRM systems, territory reporting tools, and forecasting platforms
  
  
  

Core Competencies

• Channel & Dealer Development
• Strategic Territory Leadership
• Product & Technical Understanding
• Pipeline & Forecast Management
• Relationship Building & Influence
• Analytical Thinking & Business Planning
• Conflict Resolution & Problem Solving
• Ability to Work Independently in the Field
  
  
  

Physical & Work Requirements

• Frequent travel by car and air across the assigned region.
• Ability to conduct field visits in warehouses, manufacturing, or outdoor environments.
• Ability to perform product walk-arounds, demos, and equipment assessments.
  
  
  

Compensation & Benefits

• Salary Range: $65,000 annually (based on experience and qualifications)
• Benefits Include:
• Medical, Dental, and Vision insurance
• 401(k) with company match
• Paid Time Off (PTO) and Paid Holidays
• Employee Assistance Program (EAP)
  

Additional Information

This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.