What are the responsibilities and job description for the Marketing Analyst position at Haystack?
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The Role
The Role
- Unify fragmented marketing performance and customer insights across channels and brands.
- Architect a comprehensive B2B measurement framework.
- Own the data strategy for the full customer lifecycle.
- Create executive dashboards for a unified view of acquisition performance, channel efficiency, and funnel conversion.
- Manage end-to-end data lifecycle across various platforms (Segment, Domo, Snowflake, Twilio, SendGrid).
- Provide insights to optimize acquisition, activation, and retention for both buyers and sellers.
- 5–7 years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing at a manager level.
- Deep expertise in lead funnel analytics, conversion optimization, and CAC management.
- Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL.
- Expert understanding of web tracking (GA4, GTM) and API integrations.
- Deep understanding of two-sided B2B funnels, including lead scoring and liquidity metrics.
- Strong working knowledge of web/data privacy requirements (ITP, GDPR, CCPA).
- Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field.
- Competitive pay ($100,000 - $120,000 per year).
- Comprehensive medical, dental, and vision benefits.
- Immediately vested 401K with company match.
- Paid vacation, personal, and sick time.
Salary : $100,000 - $120,000