What are the responsibilities and job description for the Digital Lead Manager – Consumer Experience (FMCG/Consumer) position at Hays?
Digital Lead Manager – Consumer Experience
Your new company
Our client is a high-growth, globally backed consumer business preparing to launch a new category in the U.S. market. With significant investment and a clear ambition to build market share, they are strengthening their marketing leadership team ahead of a major go-to-market push focused on reduced-risk products (RRPs). Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, including modern oral, e-vapor, and heated tobacco.
Your new role
As Digital Lead Manager, you will translate strategy into execution by owning the end-to-end digital consumer experience across website, CRM, loyalty, and social channels. You will lead digital acquisition, engagement, and retention initiatives, working cross-functionally with global teams, IT, and external partners to deliver scalable, compliant, and high-impact digital solutions. You will also play a key role in shaping future digital capabilities and supporting the build-out of the U.S. function.
What you will need to succeed
- Strong experience leading digital strategy and execution in the U.S. market
- Expertise across core consumer channels including website, CRM, loyalty, social, and paid media
- Proven track record driving acquisition, engagement, and retention through data-led campaigns
- Experience working cross-functionally with global teams and IT/digital delivery partners
- Solid understanding of the U.S. consumer landscape
- Ability to operate in a build environment and scale capabilities over time
- Excellent communication and stakeholder management skills
What you will get in return
The opportunity to build and scale a digital consumer experience capability from the ground up within a high-growth, highly regulated category, with strong visibility and impact across the U.S. business.
What you will need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
Salary : $150,000 - $160,000