SEO/GEO Specialist

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Hawke's SEO/GEO team is one of the company's fastest-growing departments, thanks to our leadership in pioneering GEO best practices. With this role, you'll have the opportunity to sharpen the skill sets necessary to win in the modern marketing landscape.

The ideal candidate will have strong experience in SEO fundamentals—technical optimization, keyword research, content strategy, and analytics—with a proven track record of improving organic performance. As Generative Engine Optimization (GEO) and AI-powered search continue to reshape the digital landscape, you'll have the opportunity to expand your expertise into this emerging area while leveraging your core SEO skills.

Qualifications

• Developing comprehensive SEO strategies to achieve client goals and maximize visibility in traditional search results, with opportunities to expand into GEO as you build expertise
• Identifying targeted keywords and conversational queries that drive valuable traffic from search engines
• Implementing on-page optimizations that align with SEO best practices and keyword strategies
• Conducting technical SEO audits and developing strategies for improvement
• Monitoring client performance across traditional search engines, tracking rankings, crawl statistics, and errors
• Learning and implementing GEO strategies to optimize content for AI platforms (ChatGPT, Gemini, Perplexity, etc.) and track AI visibility metrics
• Keeping updated on white hat SEO/GEO strategies to stay within search engine guidelines and understand tactics to avoid
• Working on special SEO/GEO projects as assigned
• Being responsive and maintaining good communication with clients and colleagues via emails, video chats, and other communication channel

Required Technical Skills

• 2-3 years of experience in SEO
• Strong foundation in SEO and how it fits within the overall marketing framework
• Previous experience in content marketing, technical SEO, and local SEO
• Knowledge and experience using analytical and SEO tools (Google Analytics, Google Search Console, Ahrefs, etc.)
• Experience with WordPress, Shopify, other CMS platforms, and basic HTML
• Working knowledge of best practices for search engine optimization
• Strong interest in AI search technologies and eagerness to learn about Generative Engine Optimization

Required Soft Skills

• Ability to manage multiple client relationships simultaneously, present SEO recommendations clearly, and translate technical concepts into client-friendly language
• Proven track record of successful project management and multi-tasking skills
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skills
• Ability to work within a team as well as independently
• Strong organizational, time management, and analytical skills
• Eagerness to learn new skills and adapt to the evolving search landscape
• Comfortable experimenting with emerging technologies and tactics

First Quarter Goals:

30 Days:

• Familiarize yourself with your initial client accounts, including their industries, goals, current SEO strategies, and performance baselines
• Complete your first SEO audits and keyword research assignments with guidance from your manager

60 Days:

• Independently manage 5-7 client accounts, handling day-to-day SEO tasks and client communication
• Begin conducting GEO audits and making initial recommendations for AI visibility improvements

90 Days:

• Fully manage 10-12 client accounts independently with minimal oversight
• Develop and present comprehensive SEO/GEO strategies that align with client business objectives

What We Offer

● Benefits: Health, dental, vision, and 401(k) with company match.

● Culture: Entrepreneurial, results-driven environment with direct visibility to executive

leadership.