What are the responsibilities and job description for the Executive Director, Channel Marketing position at Haus Labs?
Job Title: Executive Director, Channel Marketing
Department: Marketing
Manager: SVP, Marketing
Salary: $160.000-$180.000
Regions: North America & APAC
Who We Are
Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, Haus Labs wants everyone to feel welcome. Haus Labs is committed to building a diverse and inclusive, equal opportunity workplace.
Overview
As Haus Labs continues to expand across global retail markets, we are seeking an experienced and strategic Executive Director, Channel Marketing to lead the development and execution of retailer and channel marketing strategies across North America and APAC. This leader will drive growth, consumer acquisition, and brand impact across key retail partners, with a primary focus on Sephora and other strategic retail channels.
The Executive Director will oversee regional channel marketing strategy, ensuring differentiated approaches by market while maintaining consistency with global brand positioning and storytelling. This role will partner closely with Product Marketing, Sales, Visual Merchandising, Digital, Influencer, Creative, Finance, and regional teams to ensure channel programs support product launches, drive retail performance, and strengthen Haus Labs’ presence in key global markets.
What You’ll Do
The Executive Director, Channel Marketing, will lead the strategic vision and execution of channel marketing initiatives across North America and APAC. This leader will play a critical role in shaping retailer marketing strategy, driving omnichannel marketing programs, strengthening retailer partnerships, and supporting the successful launch and scaling of Haus Labs products globally. Ownership of the budget and ensuring fiscal responsibility is a must.
The ideal candidate brings deep experience in prestige beauty retail, strong Sephora partnership expertise, and a proven track record of delivering high-impact marketing programs that drive both brand awareness and commercial performance.
What We Are Looking For
“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual
orientation, or any personal characteristics, we want everyone to feel welcome. We are
committed to building a diverse and inclusive, equal opportunity workplace.
Department: Marketing
Manager: SVP, Marketing
Salary: $160.000-$180.000
Regions: North America & APAC
Who We Are
Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, Haus Labs wants everyone to feel welcome. Haus Labs is committed to building a diverse and inclusive, equal opportunity workplace.
Overview
As Haus Labs continues to expand across global retail markets, we are seeking an experienced and strategic Executive Director, Channel Marketing to lead the development and execution of retailer and channel marketing strategies across North America and APAC. This leader will drive growth, consumer acquisition, and brand impact across key retail partners, with a primary focus on Sephora and other strategic retail channels.
The Executive Director will oversee regional channel marketing strategy, ensuring differentiated approaches by market while maintaining consistency with global brand positioning and storytelling. This role will partner closely with Product Marketing, Sales, Visual Merchandising, Digital, Influencer, Creative, Finance, and regional teams to ensure channel programs support product launches, drive retail performance, and strengthen Haus Labs’ presence in key global markets.
What You’ll Do
The Executive Director, Channel Marketing, will lead the strategic vision and execution of channel marketing initiatives across North America and APAC. This leader will play a critical role in shaping retailer marketing strategy, driving omnichannel marketing programs, strengthening retailer partnerships, and supporting the successful launch and scaling of Haus Labs products globally. Ownership of the budget and ensuring fiscal responsibility is a must.
The ideal candidate brings deep experience in prestige beauty retail, strong Sephora partnership expertise, and a proven track record of delivering high-impact marketing programs that drive both brand awareness and commercial performance.
What We Are Looking For
- 10 years of marketing experience, with deep expertise in channel or retail marketing within beauty or consumer brands.
- Significant experience working with Sephora (preferred) and other open-sell, prestige beauty retail environments.
- Must have strong leadership ability with experience in managing and working with people from cross-functional departments - dynamic, flexible, positive attitude
- Proven success leading large-scale product launches and integrated marketing campaigns.
- Strong analytical capabilities with experience leveraging data to inform marketing strategy.
- Exceptional communication and presentation skills with executive presence.
- Ability to drive change through strong negotiation skills
- Passion for beauty
- Ability to thrive in a fast-paced, complex, entrepreneurial, and evolving brand environment.
- Strong communication skills and enthusiasm for collaboration.
- Strategic thinker with an entrepreneurial mindset.
- Ability to thrive in a fast-paced, agile, and evolving environment.
- Team player who approaches challenges with curiosity and positivity
- Openness to feedback with impeccable attention to detail.
- Equity
- Cell phone stipend
- Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
- Comprehensive medical, dental, and vision coverage
- Flexible Time-Off Policies
- 401(k)
- Life Insurance
- FunHaus Event
“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual
orientation, or any personal characteristics, we want everyone to feel welcome. We are
committed to building a diverse and inclusive, equal opportunity workplace.
Salary : $160 - $180