What are the responsibilities and job description for the Director of Marketing position at Kalon Executive Search?
Our client, an innovative leader in functional nutraceutical ingredients, seeks a dynamic Director of Marketing to spearhead growth in health and wellness. You'll develop visionary, data-driven strategies to elevate brand awareness, drive B2B leads, and accelerate revenue through cutting-edge campaigns. Collaborate with sales, R&D, and executives to position them as the premier partner for branded nutrition solutions.
**This is a Remote Position
Key Responsibilities:
- Design and execute multi-channel marketing roadmaps with market research, competitive analysis, and trend forecasting in cognitive health and functional nutrition.
- Oversee SEO strategies (keyword research, on-page optimization, technical audits, content marketing) to boost organic visibility and qualified traffic.
- Build social media presence on LinkedIn, Instagram, TikTok, etc., via content calendars, paid campaigns, and community initiatives for B2B engagement.
- Lead event planning for trade shows, webinars, and activations, including booth design and lead follow-up.
- Track ROI with Google Analytics, SEMrush; report KPIs to executives for budget and strategy optimization.
- Mentor marketing team and collaborate cross-functionally for product launches and cohesive messaging.
- Manage budgets efficiently to achieve annual targets.
Qualifications:
- 10 years of progressive marketing experience, with at least 5 years in a leadership role within the nutraceutical, dietary supplement, or CPG industry.
- Proven track record in developing and executing B2B marketing strategies for raw materials, nutraceuticals, or health-focused products.
- Expertise in SEO best practices, digital marketing tools (e.g., Google Analytics, Ahrefs), and social media platforms with demonstrated success in driving organic growth and engagement.
- Strong experience in event management, including virtual and in-person industry conferences.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with proficiency in analytics and CRM systems
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- Passion for wellness innovation, particularly in cognitive health and functional nutrition.
Compensation: Base salary $150,000-$200,000 plus performance-based incentives, full benefits, 401K
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
www.KalonSearch.com
Salary : $150,000 - $200,000