What are the responsibilities and job description for the Sr. National Account Manager, Sales-Dollar Channel position at Harvest Hill Beverage Company?
About Harvest Hill
Harvest Hill Beverage Company is one of the largest independent manufacturers, distributors, and marketers of juices and juice drinks in North America, generating approximately $1 billion in annual revenue. The company originated with the acquisition of the Juicy Juice® brand from Nestlé in 2014 and has since grown into a leading independent beverage platform through the acquisition and development of iconic brands including SunnyD®, SunnyD Vodka Seltzer, HUG®, Fruit2O®, Daily’s Cocktails®, Veryfine®, Nutrament®, and Raptor Energy Drink®.
Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing over 1,000 employees in the United States
Position Summary
Harvest Hill Beverage Company is seeking a Sr. National Account Manager, Sales –Dollar Channel to lead the development and execution of the company’s growth strategy across key dollar retail customers including Dollar General, Dollar Tree, and Family Dollar.
This role will be responsible for identifying and unlocking growth opportunities within the Dollar Channel, expanding distribution, strengthening customer partnerships, and driving profitable sales growth across Harvest Hill’s beverage portfolio. The Sr. National Account Manager will serve as the internal expert on Dollar Channel dynamics, closely monitoring retailer initiatives, category trends, shopper insights, and competitive activity across the broader CPG landscape, and translating these insights into actionable strategies that deliver sustained strong performance over the short and long term for all key stakeholders.
The role requires a highly analytical, commercially driven sales leader with strong communication skills, broad functional expertise, the ability to collaborate cross-functionally, and a passion for identifying opportunities that drive business results. Through close collaboration with cross-functional partners including Marketing, Supply Chain/Operations, and Finance, this leader will help drive coordinated execution and sustain growth across Harvest Hill’s key retail accounts.
This role will report to the Senior Vice President of Sales – Mass, Club, Dollar, and will work closely with the broader sales leadership and cross-functional teams to align strategy and execution across these critical retail partners.
Key Responsibilities
Channel Strategy & Growth
Harvest Hill offers the opportunity to work within a fast-growing beverage platform with iconic brands and ambitious growth plans. Our culture combines the discipline of a scaled CPG organization with the agility and entrepreneurial spirit of a growth company. Team members can shape the future of the company, develop professionally, and contribute to building the next generation of beverage brands.
Harvest Hill Beverage Company is one of the largest independent manufacturers, distributors, and marketers of juices and juice drinks in North America, generating approximately $1 billion in annual revenue. The company originated with the acquisition of the Juicy Juice® brand from Nestlé in 2014 and has since grown into a leading independent beverage platform through the acquisition and development of iconic brands including SunnyD®, SunnyD Vodka Seltzer, HUG®, Fruit2O®, Daily’s Cocktails®, Veryfine®, Nutrament®, and Raptor Energy Drink®.
Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing over 1,000 employees in the United States
Position Summary
Harvest Hill Beverage Company is seeking a Sr. National Account Manager, Sales –Dollar Channel to lead the development and execution of the company’s growth strategy across key dollar retail customers including Dollar General, Dollar Tree, and Family Dollar.
This role will be responsible for identifying and unlocking growth opportunities within the Dollar Channel, expanding distribution, strengthening customer partnerships, and driving profitable sales growth across Harvest Hill’s beverage portfolio. The Sr. National Account Manager will serve as the internal expert on Dollar Channel dynamics, closely monitoring retailer initiatives, category trends, shopper insights, and competitive activity across the broader CPG landscape, and translating these insights into actionable strategies that deliver sustained strong performance over the short and long term for all key stakeholders.
The role requires a highly analytical, commercially driven sales leader with strong communication skills, broad functional expertise, the ability to collaborate cross-functionally, and a passion for identifying opportunities that drive business results. Through close collaboration with cross-functional partners including Marketing, Supply Chain/Operations, and Finance, this leader will help drive coordinated execution and sustain growth across Harvest Hill’s key retail accounts.
This role will report to the Senior Vice President of Sales – Mass, Club, Dollar, and will work closely with the broader sales leadership and cross-functional teams to align strategy and execution across these critical retail partners.
Key Responsibilities
Channel Strategy & Growth
- Develop and execute the channel strategy to drive sustainable, profitable growth
- Identify white-space opportunities, distribution expansion, assortment optimization, and execution opportunities to accelerate channel performance
- Translate enterprise growth objectives into actionable commercial plans tailored to the unique dynamics of the dollar retail environment
- Lead Joint Business Planning (JBP) and customer engagement strategies aligned with retailer priorities and category trends
- Cultivate and elevate strong relationships with key customer stakeholders across merchandising, category management, and supply chain teams
- Serve as the primary point of contact for strategic initiatives, ensuring alignment between Harvest Hill and customer objectives
- Monitor and communicate retailer strategies, competitive activity, and market developments impacting the Dollar Channel
- Support customer line reviews, business reviews, and strategic planning
- Utilize syndicated and retailer data and internal analytics to evaluate business performance, identify opportunities, monitor competitive activity and category trends
- Translate insights into actionable sales strategies and high-impact presentations for both internal stakeholders and customers
- Provide regular reporting and analysis on performance, category and competition, shopper trends, forecasting, and other initiatives
- Drive distribution, assortment, promotional planning, and pricing strategies that optimize sales and profitability
- Partner with Leadership, Marketing, Supply Chain/Operations, and Revenue Management to ensure alignment across commercial initiatives
- Support the successful execution of key events including new item launches, seasonal programs, and promotional activation's
- Ensure accurate forecasting, inventory planning, and execution support to maintain strong service levels
- 7 years of experience in CPG sales, retail merchandising, or related roles
- BS/BA degree or a combination of relevant work and educational experience
- Proven experience managing or selling into Dollar and/or other high-volume retailers, partnering with their merchandising, category, and supply chain teams
- Financial acumen, with ability to manage pricing, trade spend/deductions, and mix to optimize the P&L
- Strong analytical capabilities, with experience leveraging syndicated and retailer data to drive insights into action
- Advanced proficiency in Excel and PowerPoint, creating high-impact customer-facing presentations and sales stories
- Ability to identify opportunities, solve problems, and drive results
- Excellent communication and relationship-building skills
- Ability to work independently, prioritize effectively, and manage multiple priorities
- Willingness to travel: 25%-50% depending on location and needs of the business
- Entrepreneurial drive, ownership mentality, and desire to make an impact
- Flexibility, curiosity, and adaptability in a dynamic growth environment
- Experience leading Joint Business Planning and retailer line reviews
- Experience using enterprise and retailer systems such as:
- Customer systems: 1010Data, Scintilla, Retail Link, MADRID, SupplierOne
- 3rd-party platforms: Power BI, Circana/UNIFY, Nielsen
Harvest Hill offers the opportunity to work within a fast-growing beverage platform with iconic brands and ambitious growth plans. Our culture combines the discipline of a scaled CPG organization with the agility and entrepreneurial spirit of a growth company. Team members can shape the future of the company, develop professionally, and contribute to building the next generation of beverage brands.