What are the responsibilities and job description for the Director of Ticket Sales and Service position at Hartford Athletic?
Job Title: Director of Ticket Sales and Service
Department: Ticket Sales & Service
Reports To: Executive Vice President of Sales and Marketing
Position Summary:
The Director of Ticket Sales will help lead all aspects of Hartford Athletic's ticket sales operations, including strategy development, team management, revenue generation, and customer experience optimization. This role is responsible for driving new business acquisition, maximizing season ticket member growth and retention, and developing a high-performing sales culture.
You will manage a team of Account Executives and work cross-functionally with Marketing, Operations, and Service teams to achieve aggressive revenue goals while delivering exceptional fan experiences. Success in this role is measured by revenue growth, sales team performance, and customer acquisition metrics.
Key Responsibilities:
Sales Leadership & Team Management
- Lead, mentor, and develop a team of Account Executives and sales representatives
- Set individual and team sales goals, KPIs, and performance metrics with Executive Leadership
- Conduct regular 1-on-1s, training sessions, and performance reviews
- Build a culture of accountability, continuous improvement, and success
- Recruit, hire, and onboard top sales talent as needed
- Design and implement sales compensation structures and incentive programs
Revenue Generation & Strategy
- Develop and execute comprehensive ticket sales strategies across all products (Season Ticket Memberships, Flex Plans, Group Packages, VIP Suites, Business Alliance Memberships)
- Achieve and exceed annual revenue targets set by Executive Leadership
- Identify new revenue opportunities and market segments
- Analyze sales data, market trends, and competitive landscape to inform strategy
- Forecast sales projections and manage departmental budgets
- Drive group sales initiatives and corporate partnerships
Season Ticket Member Growth
- Oversee strategies to grow STM base year-over-year
- Develop upgrade and upsell programs for existing members
- Create targeted campaigns for high-value prospect segments
- Build and maintain relationships with key accounts and community leaders
Sales Operations & Process Management
- Manage CRM system (HubSpot) and ticketing platform (SeatGeek) for optimal sales efficiency with Ticket Operations team
- Establish best practices for lead management, pipeline development, and sales reporting with Ticket Operations team
- Implement data-driven decision making through regular reporting and analysis
- Ensure accurate tracking of all sales activities and revenue attribution
- Optimize sales processes and eliminate bottlenecks
Game Day & Event Responsibilities
- Attend all Hartford Athletic home matches and Trinity Health Stadium events
- Oversee game day sales operations and on-site activations
- Host prospective buyers and key clients in premium seating VIP areas
- Lead by example in creating memorable fan experiences
- Resolve escalated customer issues as needed
Required Qualifications:
Experience:
- Minimum 5 years of progressive sales experience (sports specific a plus)
- Proven track record of achieving and exceeding sales quotas
- Experience managing, developing, and motivating sales teams
- Professional or collegiate sports sales experience strongly preferred
- Demonstrated success in B2B and B2C sales environments
Skills & Competencies:
- Exceptional leadership and team building abilities
- Strong strategic thinking and analytical skills
- Excellent verbal and written communication
- Proficiency with CRM platforms (HubSpot preferred) and ticketing systems (SeatGeek preferred)
- Advanced skills in Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Data-driven decision maker with strong business acumen
- Ability to work under pressure and manage multiple priorities simultaneously
Personal Attributes:
- Self-motivated leader with entrepreneurial mindset
- Passionate about sports, soccer, and community engagement
- Results-oriented with high attention to detail
- Adaptable and solution-focused when facing challenges
- Strong relationship builder with emotional intelligence
- Commitment to diversity, equity, and inclusion
Preferred Qualifications:
- USL Championship or minor league sports experience
- Knowledge of Hartford/Connecticut market and business community
- Experience with integrated sales models (tickets sponsorship hospitality)
- Conversational Spanish language proficiency
- Bachelor's degree in Business, Sports Management, Marketing, or related field
Working Conditions:
- Ability to work extended hours including evenings, weekends, and holidays
- Regular attendance at all home matches and select away matches
- Office-based with frequent off-site meetings and events
- Physical ability to navigate stadium environments and stand for extended periods
- Travel as needed for league meetings, conferences, or professional development
What We Offer:
- Competitive base salary plus significant earning potential through bonuses and commissions
- Comprehensive benefits package (health, dental, vision insurance)
- Company equipment (laptop, phone stipend)
- Apparel allotment and employee merchandise discounts
- Complimentary tickets for family and friends
- Professional development opportunities within growing organization
Chance to build something special in Connecticut's
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
