E-Business Data Analyst

Your Purpose

A results-driven Data Analyst to support marketing and digital analytics initiatives through advanced reporting, analysis, and insight generation. This role is responsible for evaluating website performance, measuring promotional effectiveness, and delivering actionable insights that influence marketing strategy and business outcomes.

The ideal candidate has strong technical expertise in Adobe Customer Journey Analytics, SQL, Power BI, and Excel, along with experience in Alteryx, and is comfortable working cross-functionally with marketing, eCommerce, and leadership teams.

What You’ll Do

• Analyze website and digital channel performance utilizing Adobe Customer Journey Analytics to identify trends, optimization opportunities, and drivers of customer engagement and conversion.
• Analyze metrics related to customer offers, including market performance, customer engagement, and promotional evaluation. Use data points to develop consistent reports focused on program measurement, as well as ad hoc reports as required. Prepares reports for management team to review.
• Develop, maintain, and enhance recurring dashboards and reporting in Power BI to track KPIs such as traffic, conversion, engagement, and promotional lift.
• Partner with marketing stakeholders to support strategic planning, campaign design, and performance optimization through data-driven insights.
• Conduct customer-level analysis, including segmentation, behavioral trends, and offer responsiveness.
• Translate data findings into clear, actionable recommendations for both technical and non-technical audiences.
• Ensure data integrity and consistency across reporting outputs and proactively identify data quality issues.
• Present insights and recommendations to management, contributing to decision-making processes.
• Develop expert knowledge of Data Warehouse and VIC database structure, available analytical tools, including Power BI, Alteryx and new systems capabilities and use these tools to assist in promotional analysis and the development and refining of detailed customer segments.
• Use knowledge of various customer segments and programs to develop effective communications targeted at improving basket size, visit frequency and category penetration.
• Conduct complex queries of the databases using SQL and other methods to meet the needs of Marketing and e-Business department personnel and answer inquiries of merchandising and other departments.
• Serve as SME for all targeting platforms used by the Marketing team across direct mail, email and mobile messaging (i.e., SMS and push notifications). Communicate offer details, targeting details, and banner placement with e-mail and mobile messaging vendors. Conduct post-promotion analysis and communicate results with marketing and merchandising teams.
• Identify gaps in targeting data and provide opportunities and sizing for targeting automation.
• Provide post-event reports, analysis, and regular status reports on marketing programs.
• Manage timelines and appreciates the importance of meeting deadlines in a dynamic and challenging environment.
• Other duties may be assigned.

Supporting Leadership Through the 5 Es

• As a salaried individual contributor, you are expected to demonstrate leadership from where you are by actively modeling the 5Es through your behaviors, contributions, and impact—playing a critical role in team success, culture, and results.
• Envision: Understand how your role supports the company’s strategic direction. Stay curious and ask questions to clarify the "why" behind the work. Offer ideas that help connect tasks to the bigger picture and contribute to meaningful improvements.
• Energize: Bring passion, positivity, and a drive for results to your daily work. Embrace new challenges with a solution-focused mindset. Celebrate team and individual successes, volunteer to support high-priority efforts, and encourage others during demanding times.
• Enroll: Stay actively connected to your team, your work, and the organization. Participate in discussions, share your voice, and listen to others. Demonstrate care for your colleagues by offering support, recognizing strengths, and building trust across functions.
• Enable: Take ownership of your development and help create an environment where others can thrive. Access resources, seek feedback, and engage in training opportunities. Build relationships that help you solve problems and expand your capabilities. Offer to support onboarding or mentoring of new team members.
• Execute: Deliver high-quality work consistently. Set clear goals, prioritize effectively, and meet deadlines with attention to detail. Proactively address potential issues, communicate clearly, and stay focused on driving measurable outcomes. Continuously look for ways to improve your performance and impact

What You Bring

Required

• Bachelor's degree (B. S. or B.A.) in business analytics/MIS, data analytics/data science, marketing, business or other related degree from four-year college or university; and 3-5 years of experience in data analytics, preferably supporting marketing or digital/eCommerce functions.
• Strong analytical, problem-solving, and critical thinking skills.
• Strong proficiency in SQL for querying and data manipulation.
• Hands-on experience with Adobe Customer Journey Analytics.

Preferred

• Hands-on experience with Alteryx and building dashboards and reports in Power BI. Working knowledge of Microsoft Word, PowerPoint, and Access.

Physical Demands

Physical demands include, but are not limited to, high aptitude for standing and walking endurance, sitting while driving to various stores, lifting and carrying up to 50 pounds, pushing and pulling climbing ladders of various types, bending, squatting, and kneeling, and working in different temperatures inside and outside the store.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be provided, in accordance with applicable laws, to enable qualified individuals with disabilities to perform the essential functions of the position.