Marketing Campaign Coordinator

$57,816 - $67,051 PER YEAR

GENERAL PURPOSE:

The purpose of this position is to help bring the Harmons story to life through thoughtful, integrated marketing campaigns that connect with customers and support business goals. Serving as a key link between Sales and Marketing, this position gathers insights from across the organization, identifies opportunities, and helps shape campaigns around products, promotions, seasonal priorities, and customer needs. The Marketing Campaign Coordinator works closely with partners throughout the company to develop clear, compelling campaign strategies and briefs that align teams around a shared vision.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Build and maintain strong relationships with the sales team to understand our product and support promotional calendars and sales objectives across campaign periods
• Translate product and promotional details into a campaign narrative with key messaging that considers all channels
• Contribute to campaign briefs that clearly articulate objectives, target audience, key message, channel direction, and timeline for Creative and channel teams
• Collaborate with the VP of Marketing to align campaign execution with overall marketing strategy, goals, and calendar
• Identify the most compelling product and brand stories within each campaign and build messaging that differentiates Harmons in the market
• Ensure consistent brand voice and key message integrity across social, email, and text channels
• Review channel output to confirm alignment with campaign brief and Harmons brand standards
• Write and refine campaign messages, headlines, and value propositions that serve as the creative and channel foundation
• Submit campaign requests with timelines and communication workflows, ensuring all teams have what they need to execute on schedule
• Collaborate with the Creative Director and Creative team to brief asset production and ensure visual execution aligns with campaign messaging
• Serve as a primary liaison between Marketing and Sales — communicating campaign details to internal stakeholders and surfacing sales feedback to the Marketing team
• Collaborate with agencies and production partners as needed to support campaign execution
• Track campaign performance in partnership with channel managers and report findings to the VP of Marketing
• Champion the Harmons brand voice and ensure it is consistently represented across all campaign touchpoints
• Understand that the first customer marketed to is the internal customer: our associates
• Sets a professional and positive example to others
• Follows established departmental and store policies and procedures
• Assists as needed to ensure the success of the company as a whole

MARGINAL DUTIES & RESPONSIBILITIES:

Performs other job-related duties as assigned.

NATURE OF WORK CONTACTS:

• Consistent and daily interaction with associates
• Consistent and daily interaction with Sales Directors and store leadership
• Consistent and daily interaction with Marketing team and creative partners
• Periodic interaction with vendor and agency partners

TRAINING & QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Desired knowledge, skills, and abilities:

A 4-year degree in marketing, communications, journalism, business, or a related field preferred; or any combination of education, experience, and training which provides the following knowledge, skills, and abilities:

• 3–5 years of experience in marketing, with demonstrated responsibility for campaign planning and execution
• Proven ability to gather and synthesize inputs from sales, operations, or cross-functional stakeholders and translate them into a clear, compelling marketing story
• Strong written communication skills with experience developing campaign briefs, key messages, headlines, and value propositions
• Working knowledge of social media, email, and text as marketing channels — sufficient to brief and direct channel specialists effectively
• Commercially curious with an instinct for identifying what makes a product or promotion worth telling a story about
• Comfortable operating in a fast-paced, deadline-driven environment with multiple simultaneous campaigns
• Familiarity with AI-assisted content tools and an openness to leveraging them to elevate strategic output
• Must possess solid communication skills, including verbal and listening skills in order to effectively and efficiently communicate with diverse groups of people
• Must possess integrity, a positive attitude, and a demonstrated passion for the Harmons mission
• Excellent organizational and planning skills with the ability to manage competing priorities
• Ability to interpret policies, procedures, and brand guidelines
• Ability to appropriately and professionally handle conflict
• Must possess the ability to accept constructive review and be accountable for one’s own success as well as the success of your team
• Awareness of current marketing, retail, and grocery industry trends
• Continually strives to be product minded, customer minded, personnel minded, detailed, forward focused, and consistent
• Flexibility to occasionally work weekends, evenings, and holidays as needed

PHYSICAL/SENSORY DEMANDS:

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is generally performed in a safe and comfortable office environment. While performing the duties of this job, the associate is occasionally required to carry, stoop, twist, crouch, and reach; perform tasks requiring repetitive motion and eye, hand, and foot coordination. This position requires sitting for long periods. This position also requires standing, walking, and bending throughout the day and the ability to maneuver heavy objects weighing up to 30 pounds from location to location.