Brand Marketing Lead

Auto req ID: 54847

Title: Brand Marketing Lead

Job Function: Marketing

Location: JUNEAU

Workplace Category:Onsite

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Lead Marketing.

Job Summary

The Brand Marketing Lead will understand strategy and deliver through execution and measurement of key North American product and campaign marketing initiatives through full funnel engagement and conversion within the Motor Company, focused on coordination, implementation and execution of specific projects to deliver marketing campaign objectives.

The Brand Marketing Lead will be able to work with minimal supervision while working closely with internal stakeholders, external partners, and Harley-Davidson Motor Company employees to develop, lead and report on key Brand-level marketing initiatives.

The Lead is expected to have a balance of strategic ability, creative taste, operational excellence, and team collaboration.

Job Responsibilities

• Leads the execution of impactful marketing brand campaigns to achieve the desired performance for all avenues within the brand marketing team with minimal support/guidance
• Develops brand campaign briefs for responsible products and offerings that inform the organization of what’s new, key features and messages, target customer and key project dates
• Acts as a conduit between marketing channels and creative team
• Serves as a subject matter resource for the Brand on marketing plans in alignment with the go to market strategies.
• Develops brand campaign with creative team to create assets to support full funnel marketing needs
• Collaborates closely with the Product Marketing and Commercial teams to gain an understanding of new and existing brand offerings and sales trends to inform product positioning, asset creation and promotional activity
• Work in close collaboration with internal and external Harley-Davidson partners to deliver on goals and key initiatives
• Collaborate with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to the campaigns that are executed
• Track, measure, and report on the effectiveness of marketing efforts executed and implements learnings into future campaign plans
  
  

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

Required

• Typically requires a minimum of 8 years of related experience
• Demonstrated experience in project management with a proven ability to manage multiple projects concurrently along with collaborating across teams and external partners
• Self-starter with the ability to work under tight deadlines on a regular basis and flexibility to work in an interactive environment with a high tolerance for ambiguity and change
• Consumer first mindset with brand marketing experience
• Creative, analytical, and strategic thinker with a passion for innovation and growth
• Experience translating brand level campaigns initiatives into retail programs
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal and written communication skills.
• Ability to use sound judgement and discretion in dealing with sensitive and/or confidential information matters.
  
  

Preferred

• Experience in the motorcycle, automotive, or related wholesale or franchise model industries preferred
  
  

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: 104,100 - 155,900

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is eligible for domestic relocation assistance (within posted country)