Demo

Regional Sales Manager

Harbor Wholesale
Burlingame, CA Full Time
POSTED ON 12/29/2025
AVAILABLE BEFORE 2/27/2026

Overview:

REGIONAL SALES MANAGER - Bay Area/South San Francisco

Reports to: Director of Sales

Harbor Wholesale seeks an experienced sales leader for our highly profitable greater Seattle/SW WA territory. The ideal candidate must reside in the immediate area.

The RSM is responsible for growth of business with current customers and new business development. RSM leads a team of Territory Sales Reps, Food Service Developer, and Merchandisers. Experience in convenience store and restaurant food service sales highly preferred.

Pay: Harbor provides competitive salary, bonus, commissions; corporate credit card program, travel and all expenses paid. Base salary, commission, and bonus approx $85-130K first year.

Benefits Summary: Full line of benefits including medical, dental, vision, life and disability insurance; 401k retirement program with company match; vacation and holidays;

KEY PERFORMANCE MEASURES

  • Growth in regional and company gross profit objectives.
  • Maintain accounts receivable as a percent of sales and percent of current.
  • Gross profit achieved per delivery and growth in profitable deliveries.
  • Achievement of marketing / manufacturer program objectives.
  • Achievement of specific product line penetration targets.
  • Team building, leading to a culture built around success for the company and for the individual. Weekly regional account receivable objectives.

Responsibilities:

JOB RESPONSIBILITIES

  • Continually train and develop sales staff and maintain consistent training programs.
  • Implement clear concise performance measures for each employee and conduct regular evaluations.
  • Ensure the company's "go to market" strategies are successfully implemented and maximized by the sales department performance.
  • Ensure that Territory Sales Managers meet or exceed sales, new customer, accounts receivable, and gross profit goals.
  • Inspire sales team to maintain a positive attitude and adapt to organizational changes.
  • Work with the Director of Sales to plan regional revenue / margin forecasts and carry out objectives.
  • Call on existing chain / key customers, meeting objectives in retention and further account development by working closely with Territory Sales Managers. Develop retention strategies for key customers.
  • Set targets for new customer account acquisition and implement strategy to secure the business.
  • Design regional sales department expense budget forecast and meet forecasted targets.
  • Work with Territory Sales Managers to ensure that regional sales targets are met.
  • Hire, train, and coach Territory Sales Managers as required.

KNOWLEDGE AND SKILL REQUIREMENTS

  • Experience in strategic planning and execution. Knowledge of contracting, negotiating, and change management. Knowledge of professional selling skills and experience in training and coaching professional sales staff.
  • Work requires travel, primarily in assigned region with roughly 20% overnight. (1 day per month on average) The average week would likely be 1-2 days in the office and 3-4 days with field personnel.
  • The position requires the ability to conduct business while on the road using mobile technology.

Qualifications:

  • 5-7 years previous experience in a sales or sales management position in a high SKU volume, commission-driven team environment. Must be willing to show proven results from past employment opportunities.
  • Direct and recent sales experience in convenience store distribution, or wholesale to retail foodservice distribution and strategic market management.
  • Intermediate to advanced skills in MS Office.
  • Impeccable attention to detail, approachability, and an inclusive and friendly personality.

Salary : $85,000 - $130,000

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