What are the responsibilities and job description for the Creative Strategist position at Happy Koala LLC?
Location: 100% Remote
Happy Mammoth is a fast-growing natural food tech business selling across the US, Australia, and Europe. We formulate, produce, and market gut, digestive, and microbiome health supplements — and performance marketing is a core growth driver for us.
This is not a brand or content role.
This role sits squarely in paid acquisition and performance creative.
Role Snapshot
We’re looking for a Creative Strategist with a direct-response mindset, ideally someone who started as a copywriter and evolved into performance creative strategy.
You will work closely with media buyers, copywriters, designers, and growth teams to develop, test, iterate, and scale ad creatives across paid channels (primarily Meta).
- Full-time, fully remote contractor
- B2C / DTC experience required (supplements or health a strong plus)
- Availability during EU hours (GMT)
What You’ll Actually Do
- Own performance creative strategy for paid media (Meta-focused)
- Develop angles, hooks, messaging frameworks, and iterations
- Translate data (CTR, CPA, CVR, ROAS) into creative decisions
- Build and refine creative testing roadmaps
- Brief and iterate with copywriters, editors, and designers
- Analyze winning vs losing creatives and scale what works
- Continuously improve performance through structured experimentation
What We’re Looking For
- Proven experience in performance marketing creative
- Strong copy background (ads, hooks, messaging — not just concepts)
- Hands-on experience working with media buyers
- Comfort owning results, not just deliverables
- Clear understanding of direct-response psychology
- Ability to move fast, test often, and iterate
Requirements
- Senior-level experience in performance creative and/or direct-response copywriting
- Proven exposure to paid media environments (Meta experience required)
- Strong understanding of conversion-focused creative and testing
- Fluency in English (CVs must be in English)
- Ability to operate independently in a fast-paced, remote setup
- Competitive compensation aligned with senior performance roles
- Fully remote team with clear ownership and accountability
- Opportunity to work on high-impact, high-scale performance campaigns