Vice President of Sales

POSITION SUMMARY

Walker Ink, LLC is seeking a Vice President, Sale who is responsible for leading and driving the profitable growth of Happy Brands’ wholesale business across all assigned sales channels and accounts. This role provides both strategic leadership and hands-on management of key retail relationships, sales planning, forecasting, business development, and cross-functional execution.

This role is based in Southern California with an in-office work schedule for local candidates. Remote consideration is available for highly qualified candidates located outside of California.

This individual will oversee sales strategy, customer partnerships, account performance, and team leadership while working collaboratively across Product Development, Design, Operations, Planning, Finance, and Marketing to support successful product launches and long-term business growth.

The ideal candidate is both a strategic thinker and an execution-focused leader who thrives in a fast-paced consumer products environment and can effectively balance high-level business planning with day-to-day sales management responsibilities.

RESPONSIBILITIES INCLUDE

Sales Leadership & Business Strategy

• Develop and execute long-range sales strategies and annual business plans to drive profitable growth across

wholesale channels and key accounts.

• Lead overall sales planning, forecasting, and account management activities for assigned retail partners and

distribution channels.

• Identify opportunities to expand existing business and develop new business opportunities aligned with company growth objectives.
• Analyze customer POS data, market trends, competitive activity, and category performance to develop actionable business recommendations and account strategies.
• Establish annual account goals, sales targets, and growth initiatives in partnership with executive leadership.
• Drive strategic Joint Business Planning (JBP) initiatives with key retail partners.

Account Management & Execution

• Maintain strong relationships across all levels of assigned customer organizations.
• Lead customer meetings, line reviews, presentations, and business update discussions.
• Oversee sales analysis, replenishment management, promotional planning, and assortment recommendations.
• Ensure accurate monthly, quarterly, and annual sales forecasts and reporting.
• Effectively communicate sales performance, risks, opportunities, and business updates to leadership.

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop members of the sales organization as applicable.
• Foster strong cross-functional partnerships with Product Development, Design, Marketing, Planning, Operations, Finance, and Creative Services teams.
• Collaborate internally to support product launches, customer initiatives, and evolving business priorities.
• Participate in industry trade shows, customer meetings, and company events as needed.
• Support organizational alignment through clear communication, accountability, and proactive problem solving.

Additional Responsibilities

• Monitor marketplace trends, retailer strategies, and competitive activity to identify growth opportunities and potential risks.
• Maintain a high level of knowledge regarding product assortment, inventory position, and retailer performance.
• Perform other duties and special projects as assigned.

REQUIRED QUALIFICATIONS

Education and/or Experience

• Minimum 7–10 years of progressive sales leadership experience within consumer products, retail, or wholesale sales environments.
• Proven experience managing national retail accounts and driving profitable revenue growth.
• Demonstrated success developing and executing strategic sales plans and business presentations.
• Experience leading cross-functional initiatives and collaborating across multiple departments.
• Strong forecasting, analytical, and business planning capabilities.
• Excellent verbal, written, presentation, and negotiation skills.
• Ability to travel as needed (approximately 20–30%).

Skills

• Strong strategic thinking and business acumen.
• Results-driven with strong financial and bottom-line orientation.
• Exceptional relationship-building and communication skills.
• Strong leadership, coaching, and team development abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proactive problem-solving and decision-making capabilities.
• Highly organized with strong attention to detail and follow-through.
• Strong proficiency in Microsoft Office Suite including Excel and PowerPoint.
• Experience with ERP, forecasting, CRM, or sales management systems preferred.

MENTAL DEMANDS

Duties require planning, organizing, and performing a variety of duties applying a wide range of procedures and rules. Duties require attention to detail, high degree of accuracy, reliability, timeliness, alertness, and use of judgment. Also requires writing ability, creativity, and concentration. Access to and use of confidential data where discretion/sensitivity is of utmost importance. Mature judgment and confidence.

PHYSICAL DEMANDS

Frequently required to walk, sit, talk, and hear. Occasionally required to stand, reach, stoop, and handle and/or lift and up to 25 pounds. Must be able to check reports for completion and accuracy and to retrieve and transmit information. Use of general office environment equipment.

Reasonable accommodations may be made to enable individuals to perform the essential functions. Me & My Big Ideas offers a variety of benefits including medical insurance, dental and vision plans, life insurance, retirement plan, flex benefit plan, paid holidays, and vacation.

This job description is not intended to be all-inclusive, and employee will perform other reasonably required job duties as assigned by immediate supervisor or other management as required. It is not intended to be construed as an exhaustive list of all responsibilities.

This job description does not constitute written or implied contract of employment. Me & My Big Ideas is an at-will employer. As such, your employment is for no specific period of a time and may be terminated at will by either party with or without a reason or advance notice.

DISCLAIMER

This job description is not intended to be all-inclusive and employee may perform other reasonably related duties as assigned. This job description does not constitute a written or implied contract of employment. Employment with Walker Ink, LLC (a/b/a Happy Brands) is at-will and may be terminated at any time by either party, with or without cause or notice.