Influencer Manager

Position: Influencer Manager/Talent Partnerships

Location: New York, NY (in-office 3 days a week)

Report to: Founder

Salary: $80,000 - $95,000

We are working with a growth marketing agency that is building its brand-new Talent Partnerships team. The Influencer Manager will be the first hire and will work directly with the agency's Founder to help build and scale the agency's growing influencer and creator partnership program. This person will play a hands-on role in sourcing creators, managing outreach, briefing talent, coordinating deliverables, and serving as a day-to-day point of contact for both clients and creators.

This is a highly operational and relationship-driven role. You’ll work closely with the Paid Media and Creative teams to ensure creators deliver high-performing content for both organic and paid use.

Responsibilities:

Creator Discovery & Outreach

• Identify and evaluate creators across Meta Creator Marketplace, TikTok, Instagram, and other platforms
• Review brand guidelines, creative strategy, and performance goals to source creators aligned with each client’s audience and positioning
• Share client-provided materials, creative templates, and briefs with qualified creators
• Conduct rate negotiations, vet creator deliverables, and assess brand alignment
• Build and maintain organized creator pipelines for each client program

Influencer Briefing & Activation

• Own the end-to-end briefing process: messaging, product details, content requirements, and posting guidelines
• Facilitate communication between creators and clients throughout the content production lifecycle
• Oversee production of deliverables such as:

• Instagram Story posts
• Raw footage assets
• Edited content variants for paid testing
• Whitelisting/ad-permissions setup

• Ensure creator content meets quality standards and timelines

Client Communication & Reporting

• Present curated creator shortlists, rate summaries, and program recommendations to clients
• Coordinate asset delivery, file management, and campaign organization
• Deliver performance recaps, content reviews, and learnings at the end of each activation
• Serve as a reliable client partner who keeps communication tight, proactive, and organized

Cross-Functional Collaboration

• Work closely with Creative Strategists Paid Media Team to ensure creator content supports performance outcomes
• Partner with Creative Strategists to align messaging, hooks, formats, and editing needs
• Support internal workflows as we scale the influencer offering across more clients and verticals

Requirements:

• Minimum 2 years experience in influencer marketing, creator management, talent coordination, or social marketing
• Experience sourcing, communicating with, and negotiating with creators
• Strong communication skills - both client-facing and creator-facing
• Highly organized, operationally sharp, and able to manage multiple creator pipelines
• Understanding of social platforms, creator trends, and UGC best practices
• Experience working at an agency or high-growth DTC brand is highly preferred
• Familiarity with Meta Ads, paid social strategy, and whitelisting is a plus
• Experience reviewing or editing short-form UGC content is a plus
• A strong existing network of creators is a plus
• Enjoy a fast-moving, entrepreneurial environment with high ownership

It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.