Marketing Coordinator, Influencer & Affiliate

About Hand2mind

For more than 60 years, hand2mind has inspired learning through play by creating handson, classroomtested materials that help children learn by doing. We’re a growing, family-owned company recognized as a Chicago Tribune Top Workplace and trusted by teachers and families alike. We create a wide range of educational products—classroom tools like Hands-on Standards ® , consumer products for NumberBlocks ® , and innovative items like our new BubblePlush™ Yoga Balls. If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award-winning team!

Team & Position Description

We are currently seeking a Marketing Coordinator, Influencers & Affiliates to join our Brand Communications Team!

Here’s what makes this team awesome: we work at the intersection of creator culture, discovery-driven marketing, and social commerce with leading educational tools and toys. We collaborate cross-functionally, move fast, and have a direct impact on how millions of parents, teachers, and families discover our products. This role is perfect for someone who thrives in creator ecosystems, loves finding new trends early, and enjoys building operational structure behind fast-paced social programs.

What You’ll Do Day To Day

• Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, YouTube, and more.
• Coordinate and execute day-to-day operations related to earned influencer, Amazon Creator Connections, and affiliate campaigns through platforms like Aspire and Levanta
• Build and nurture strong relationships with creators by offering clear & timely communication, brand guidance, and support, ensuring a positive experience and fostering long-term partnerships.
• Maintain structured communication with creators and partners across every stage of influencer campaigns to ensure on‑time, brand‑accurate deliverables and identify opportunities to optimize performance.
• Support social commerce affiliate campaigns by optimizing affiliate activations both internally and with external agency partners.
• Coordinate product shipments, gifting logistics, and sample needs for creator programs.
• Gather performance metrics, maintain content libraries, and organize post-campaign assets.
• Build and maintain creator databases, trackers, logs, and templates.
• Collaborate with the broader brand team to align creator content with brand storytelling.
• Monitor platforms for emerging creators, trends, and new opportunities.
  
  
  

What We’re Looking For (Key Performance Objectives)

• Build an organized creator-ops workflow and infrastructure (databases, trackers, templates) that improves team visibility and reduces campaign turnaround times within the first 60 days.
• Within the first 120 days, build a scalable pitch strategy and creator engagement framework that improves partnership quality, expands our pool of earned and affiliate creators, and supports an always‑on creator network.
• Develop a reliable reporting process that compiles campaign performance metrics (engagement, reach, traffic, conversion) and organizes content libraries to support cross-functional use within 90 days.
• Coordinate end-to-end logistics and communication for TikTok Shop, affiliate, and creator-led launches and drive measurable GMV (sales) growth or engagement lift within the first 6 months.
  
  
  

Requirements/Ideal Attributes

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing.
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content.
• Experience managing creators, deliverables, and communication.
• Highly organized and able to manage multiple campaigns at once.
• Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus.
• Strong written communication and professionalism in external communication.
  
  
  

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $26.44 - $31.25 per hour – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here ).

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