Manager, Marketing Automation

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JOB FUNCTION / SUMMARY:

The Manager, Marketing Automation oversees the technical strategy, execution, and optimization of the bank’s marketing automation platforms, with a focus on Salesforce Marketing Cloud and HubSpot. This role drives operational efficiency, integration capabilities, and campaign performance across digital marketing channels. Responsible for leading a team of specialists, this position ensures scalable marketing processes, platform health, and data-driven execution aligned with business goals.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Lead the development and execution of marketing automation strategies across platforms including HubSpot and Salesforce Marketing Cloud.
• Manage and maintain marketing technology stack integrations with CRM, CMS, and other enterprise platforms (e.g., Salesforce FSC, WordPress, Encompass, Splash).
• Build cross-channel campaign frameworks and ensure effective audience targeting and engagement through automated workflows.
• Partner with Engineering, UX, Creative, Marketing, and Business Intelligence teams to deliver seamless and timely execution of marketing initiatives.
• Create scalable, data-driven marketing processes and oversee best practices in database management and system hygiene.
• Serve as subject-matter expert for campaign architecture, platform capabilities, data strategy, and marketing APIs.
• Monitor campaign performance, conduct attribution analysis, and deliver actionable insights through reporting and visualization tools.
• Maintain system health, platform governance, and long-term roadmap for HubSpot and Salesforce Marketing Cloud.
• Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.
• Supervise and develop a high-performing team of marketing automation professionals and contractors
  
  

MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 7 years of experience in marketing automation, digital campaign execution, or martech systems.
• Expertise in marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Marketo).
• Strong understanding of CRM systems, especially Salesforce.
• Working knowledge of HTML, CSS, JavaScript, and marketing APIs.
• Proficiency with analytics tools, attribution modeling, and marketing data visualization.
• Experience managing platform integrations, API solutions, and marketing systems in highly regulated environments such as banking or financial services.
  
  

ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:

• Ability to work under stress and meet deadlines
• Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an “undue hardship” then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.
  
  

Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.