Assistant Director

JOB The Assistant Director of Admission plays a key role in advancing the institution’s enrollment goals through strategic recruitment, team leadership, and data-informed decision-making. This position manages a defined recruitment territory, supervises admission counselors and student staff, and collaborates across campus to strengthen outreach, yield, and enrollment initiatives.
EXAMPLE OF DUTIES

Recruitment & Territory Management

• Assist the Director of Admission with all aspects of daily office operations, and overall recruitment programs and services
• Develops and executes a comprehensive recruitment plan for assigned geographic territories, aligned with institutional enrollment goals.
• Represents the institution at high schools, college fairs, community events, and virtual programs to build strong relationships with prospective students, families, counselors, and community partners.
• Analyzes territory performance using data dashboards, CRM reports, and historical trends to adjust strategies throughout the cycle.
• Conducts presentations and information sessions for diverse audiences, both on and off campus.
• Collaborates with marketing and communications to ensure recruitment messaging is consistent, compelling, and audience-appropriate.

Supervision & Team Leadership

• Supervises, trains, and evaluates admission counselors and student ambassadors, fostering a supportive and high-performance team culture.
• Provides ongoing coaching to staff on recruitment strategy, travel planning, communication skills, and application review.
• Coordinates staff scheduling and coverage for recruitment travel, campus events, and daily office operations.
• Leads professional development initiatives to strengthen team expertise in enrollment trends, best customer service practices.

Application Review & Enrollment Management

• Evaluates first-year and transfer applications using a holistic review process and contributes to admission decisions.
• Participates in yield initiatives such as admitted-student events, outreach campaigns, and personalized follow-up.
• Collaborates with campus partners—including academic departments, athletics, and student services—to support prospective and admitted students.
• Assists with policy development related to recruitment, evaluation, and enrollment operations.

Campus Events & Customer Service

• Supports planning and execution of major admission events including open houses, visit days, and orientation-related programming.
• Ensures high-quality customer service across all prospective-student touchpoints, including email, phone, and in-person interactions.
• Contributes to continuous improvement of campus visit experiences and communication workflows.