Ad Specialist

Job Summary

·         An advertising specialist is a person who works as part of a team or individually to develop and implement a marketing and advertising strategy for a business company. This professional will do market analysis, develop copy and images for ads, and target specific audiences through a variety of media to boost sales numbers, increase exposure, or otherwise improve a company’s image in the public sphere.

·         The advertising specialist will be responsible for identifying the company’s advertising goals, identifying the company’s target market, and developing a marketing strategy for effectively reaching that target market.

Responsibilities and Duties

·         Timely delivery of detailed campaign performance reports with strategic analysis, optimizations recommendations and up-sell opportunities, as well as rationale to support suggestions.

·         Consistently and accurately tracks customer ads and identifies optimization opportunities to help the campaign improve performance beyond expected results.

·         Identify other opportunities to target the desired audience and prepare proposals to up-sell and/or tweak campaigns accordingly to optimize results.

·         Runs daily, weekly, and monthly reports as needed to support the sales team.

·         Proactively initiates projects as needed to support the sales team and exceed customer expectations.

·         The Ad Specialist will need to begin to develop writing, images, video, and audio to effectively convey the advertising message. This may mean writing press releases, writing scripts for commercials, or purchasing images for print advertising.

·         Analyzing the effectiveness of the ad campaign once it is launched.

·         Research a client’s products, services, target markets, and competitors.

·         Present drafts and ideas.

·         Negotiate contracts with people involved in the advertising process.

Position Requirements

·         High School Diploma or equivalent.

·         Knowledge of marketing digital tools and techniques

·         Solid computer skills, including Mw, Ppt, Excel, etc.

·         Ability to work as part of a team

·         Ability to work well under pressure.

·         High level of creativity and imagination

·         Can handle many projects/assignments at the same time

·         Strong organizational skills

·         Strong negotiation skills

·         Efficient at email and cell communication

·         Work long hours- often that means early mornings, into the evening and on weekends.