Director of NRM

Director of NRM drives profitable growth for Haleon’s US by setting the strategy, identifying, prioritizing, and delivering high-impact promo and trade initiatives that improve net revenue, margin, and trade investment efficiency across customers and categories. The role will further build and develop a high-performing promo and trade team, fostering analytical excellence and cross-functional collaboration to strengthen Haleon’s promo, trade and mix capability.

KEY RESPONSIBILITIES / CRITICAL JOB REQUIREMENTS

• Own Promo & Trade strategy: Take input from the SLT aligned Channel strategy, brand portfolio strategy from Marketing on overall strategic direction and translate into thoughtful, multi-year NRM roadmap to support promo and trade execution across the omni-channel retail environment.
• Partner cross functionally with Sales, CS&P, and finance to identify trade and promotional opportunities to improve net sales and profit performance. Ensure initiatives deliver against functional goals.
• Defines and enforces clear strategic guardrails and execution standards: Partner with Sales, CS&P and Finance leadership to establish and embed clear promo, trade and mix guidance and execution standards across customers and categories.
• Embed promo and trade strategy into commercial planning cycles & digital platforms: Lead the promo and trade pillar in NRM Monthly Business Review (MBR), assessing KPI performance and diagnosing risks/opportunities, ensuring guidance and corrective actions are incorporated into annual planning and commercial processes. Serve as key thought partner to Sales & Brand teams during JBP & Brand planning cycles to ensure NRM considered as key building blocks. Help D&T teams to build out relevant digital tooling considering best practices & consolidating user requirements.
• Serve as a player-coach, elevating team output: Set clear priorities for the team, review and strengthen analyses and deliverables. Ensure that analyses are consistent and high quality. Shape analyses to answer relevant business questions, build replicable frameworks, standardized playbooks and structured routines that enable the team to operate increasingly independently while escalating high-impact issues appropriately.

KEY CAPABILITIES

• Vision & Strategy Leadership: Leads with a clear vision for how NRM can transform Haleon’s US business, connecting consumer, customer, and category insights into a forward-looking promo/trade/mix strategy that balances growth, profitability, and competitiveness. Ability to set a bold agenda, anticipate external dynamics (retailer evolution, shopper behavior, regulatory shifts), and translate them into a differentiated Haleon roadmap that others can rally behind.

• Commercial Execution: Develops and operationalizes promo, trade, and mix strategies by creating guardrails, decision frameworks, and playbooks that Sales, CS&P, and Brand can use in customer planning. Ensures all recommendations are grounded in category insights, financial impact, and customer realities, and can be executed consistently across teams

#RGM #NRM

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• CPG experience preferred: 10 years of progressive experience within consumer packaged goods (CPG) commercial functions
• Previous NRM experience highly preferred, success in building or elevating an NRM function, including the design and execution of its strategy and levers tied directly to BU financial outcomes to drive profitable growth
• Hands-on expertise with the US retail landscape, including large-format customers (Walmart, Target, Costco, Amazon, Drug/Club), omnichannel commerce, and shopper dynamics
• Proven ability to engage, influence, and align senior executives across divisions and BU’s, gaining buy-in and navigating highly matrixed organizations
• Experience leading and coaching teams, both direct and cross-functional, to develop talent and embed NRM ways of working into the broader commercial organization

WIN AS ONE BEHAVIOURS

• Consumer First Always: Constantly scanning the horizon, surfacing external trends to constructively challenge and shape a consumer and purpose-led strategy
• Collaboration For Impact: Developing a climate of candour and respect for differences, setting others up to partner and collaborate across boundaries
• Unlock Value At Pace: Enabling decisions in conditions of uncertainty, informed by our values, instead of a detailed rule book
• Grow Myself & Others: Building a high performance and continuous feedback culture, inspiring an owner’s mindset in all

KEY PERFORMANCE INDICATORS

• Value Market Share
• Net Revenue
• Net Sales Value
• Gross profit
• Incremental Net Revenue from promo, trade and mix initiatives
• Average promo price and depth
• Volume uplift at promo
• Trade investment (total spend) and intensity (% of NSV)
• Trade spend quality (compliance rate, % pay-for-performance)
• ITE (NSV growth/investment growth)
• Relative distribution share within category
• Avg margin at brand and category level
• Distribution / ACV of priority SKUs & packs

The Salary Range for this role is $188,599 - 259,322 USD bonus

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.