What are the responsibilities and job description for the US Consumer, Business Insights & Analytics Lead (VMS/Centrum) position at Haleon?
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Consumer Insights Lead, Vitamins, Minerals & Supplements (VMS) is a strategic business partner responsible for transforming consumer, market, and performance data into actionable insights that drive category growth, innovation, and commercial decision-making. This role sits in the US Consumer & Business Insights and Analytics team, and is at the intersection of consumer understanding, analytics, and business strategy, enabling data-driven decisions across marketing, innovation, and commercial teams.
Key Responsibilities
Basic Qualifications
The Salary Range for this role is $148,648 – $204,391 USD an 18% target bonus.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-04-21
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Consumer Insights Lead, Vitamins, Minerals & Supplements (VMS) is a strategic business partner responsible for transforming consumer, market, and performance data into actionable insights that drive category growth, innovation, and commercial decision-making. This role sits in the US Consumer & Business Insights and Analytics team, and is at the intersection of consumer understanding, analytics, and business strategy, enabling data-driven decisions across marketing, innovation, and commercial teams.
Key Responsibilities
- Lead end-to-end consumer and business insights strategy for the VMS category, shaping growth opportunities and portfolio direction.
- Translate complex consumer, market, and performance data into clear, business-driving recommendations.
- Partner closely with Marketing, Innovation, Sales, and Finance to influence brand strategy, product development, and go-to-market decisions.
- Identify emerging consumer needs, cultural shifts, and category trends to unlock future growth.
- Champion advanced analytics and digital data ecosystems, integrating traditional research with digital, social, and first-party data sources.
- Drive agile learning agendas and test-and-learn approaches to accelerate decision speed.
- Elevate insight storytelling and foster a consumer-centric culture across the organization.
- Lead and develop agency partnerships and cross-functional collaboration both with local and global internal stakeholders.
Basic Qualifications
- BS Degree.
- 10 years of experience in Marketing, Consumer Insights, Analytics, Strategy, or related fields within CPG – ideally in healthcare, wellness, or adjacent industries.
- Strong analytical acumen combined with outstanding storytelling skills.
- Market Insights expertise with consumption data, consumer panels, etc.
- Synthesizes complex data and insights to connect the dots, crafting clear, compelling narratives that drive strategic action.
- Advanced Degree (Master’s or PhD).
- Strategic and business-driven mindset with demonstrated commercial impact.
- Demonstrates a forward-looking, proactive mindset, anticipating business needs and identifying opportunities before they surface.
- Agile, adaptable, and comfortable operating in fast-evolving environments and working with ambiguity.
- Deep curiosity about consumers and ability to connect human insights with business outcomes.
- Passion for digital transformation, data innovation, and modern insight tools.
- Strong ability to influence senior stakeholders and operate as a trusted advisor.
- Excels in collaborative, cross-functional environments, building strong partnerships and fostering alignment across diverse teams.
- Insights directly influencing top leaders to drive business growth, and shape growth strategy and innovation pipelines.
- Faster, smarter decisions enabled by integrated analytics.
- Strong consumer obsession embedded in VMS business planning.
The Salary Range for this role is $148,648 – $204,391 USD an 18% target bonus.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-04-21
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.