Senior Media Buyer

HairClub is seeking a highly tactical, hands-on Senior Media Buyer responsible for planning, executing, and optimizing large-scale performance marketing campaigns across search, social, streaming television, and advanced digital targeting platforms.

This role manages $1M–$3M in monthly media spend (non-negotiable requirement) and requires deep experience in direct response media buying, lead generation funnels, and AI-driven campaign optimization.

This is not a strategy-only role. The ideal candidate is a daily platform operator who actively builds campaigns, adjusts bids, analyzes performance data, and continuously tests and optimizes campaigns across multiple channels.

This position is fully in-office in Boca Raton, Florida with a hybrid work schedule Monday-Wednesday in office and Thursday-Friday remote. Remote only candidates will not be considered.

Paid Search Media Buying

Manage and optimize paid search campaigns across:

• Google Ads
• Microsoft Advertising

Responsibilities include:

• Building and managing large-scale campaign structures
• Keyword research, expansion, and search term optimization
• Negative keyword management
• Geo-targeted and local acquisition campaigns
• Competitor conquest campaigns
• Bid strategy management (Target CPA, ROAS, Max Conversions)

Advanced campaign experience required with:

• Google Performance Max
• Responsive Search Ads
• Local and call-based campaigns
• YouTube lead generation campaigns

Must be comfortable operating within Google’s AI-driven bidding and campaign automation environment while maintaining tight control over acquisition cost and lead quality

Streaming TV / Connected TV (CTV) Media Buying

Develop and manage targeted streaming TV advertising campaigns across Connected TV platforms including:

• Programmatic CTV platforms
• OTT and streaming network inventory
• Audience-targeted television placements

Responsibilities include:

• Audience segmentation and targeting strategy
• Geo-targeted streaming campaigns aligned with clinic markets
• Frequency and reach optimization
• Cross-channel attribution analysis between TV and digital channels
• Integration with retargeting campaigns across search and social

Experience with programmatic video or OTT buying platforms is strongly preferred.

Campaign Optimization & Data Analysis

This role requires strong analytical capabilities and comfort working with campaign performance data.

Responsibilities include:

• Daily campaign performance monitoring
• Budget allocation and pacing management
• Cost-per-lead (CPL) optimization
• A/B testing of creative, audiences, and landing pages
• Funnel performance analysis from click to consultation

Candidates must have experience working with:

• Google Analytics
• Google Tag Manager

And understand:

• Conversion tracking implementation
• Attribution models
• CRM integration for lead quality analysis

Required Qualifications

• 5 years of digital media buying experience
• Demonstrated experience managing $1M–$3M in monthly advertising spend (required)
• Strong expertise across:
• Google Ads
• Meta Ads Manager
• Microsoft Advertising
• Experience running high-volume lead generation campaigns
• Experience managing multiple performance channels simultaneously
• Strong analytical and optimization skills
• Advanced Excel / data analysis capabilities

Preferred Certifications

• Google Skillshop Certifications (Search, Display, Measurement)
• Meta Blueprint Certification

Additional analytics or performance marketing certifications are a plus.