Senior Social Media Manager

The Senior Social Media Manager will drive Hadassah’s social media and play a key role in developing strategy and policies for the national organization and will manage daily activity across Hadassah’s social media platforms. The Senior Manager will lead trainings for volunteers, staff and leaders from across the organization and contribute to the creation and refining of social media policies The senior manager will recalibrate strategies based on analyzing metrics, provide monthly reports and recommendations, tools, toolkits and templates, work with key staff to develop and implement dynamic campaigns, as well as manage and help plan the organization’s social media calendar. The Senior Social Media Manager reports to the Director of Strategic Communications.

Duties And Responsibilities

• Research, plan and execute dynamic multimedia social campaigns (organic and paid), relying heavily on analytics and evolving nonprofit best practices and benchmarks in collaboration with key staff, under the supervision of the director of strategic communications.
• Represent the organization as needed externally on social media taskforces and other collaborations.
• As part of MarCom division, develop crisis communications for social platforms as needed in real time
• Track and report on performance and results of campaigns and initiatives to ensure performance and department goals are being met and provide recommendations based on analysis. Identify, develop and implement strategies to nurture and grow Hadassah’s social communities, optimizing each platform.
• Craft compelling narratives across different channels with a strong understanding of how to match the message to the medium.
• Work with Geographic Areas staff to train and develop social media presence.
• Create digital guidelines, training materials, workshops, tip sheets and templates and conduct training to improve performance of units, chapters and leaders across the country.
• Produce, publish and share all daily social content (original copy, images, graphics, and social video) that builds meaningful connections and encourages targeted audiences to take action.
• Collaborate cross-functionally to build in social media strategies to help expand impact and reach of new major initiatives and promote event registrations, signup and community outreach.
• Manage and curate the social media calendar, adjusting daily as news and new development unfolds.
• Train national staff and volunteer leaders and create and maintain digital guidelines, tip sheets and online groups. Support Marketing & Communications Division as needed with proofreading, research, writing and editing. Draft and update organizational policies, including national social media policy.
• Stay up to date on platform audience behaviors, interactive trends and best practices.
• Must be a strong community manager, engaging and responding to followers while brainstorming new ways to encourage social conversations.
• Must have a passion and significant energy for social media with detailed knowledge and demonstrated experience around all social platforms.
• Assist with department projects as assigned.
  
  

Required Knowledge, Education, Experience

• Bachelor's degree in Journalism, Communications, Marketing or related field
• 5 to 7 years marketing and communications experience, with 3 years of experience in social media marketing management, either at a nonprofit, digital agency or news organization.
• 3 years of experience with Facebook Business Manager, Facebook Ads Manager
• Experience with design applications such as Photoshop along with apps that assist in content creation and editing such as Canva.
• Experience leading social media training and ability to support admins and moderators in Hadassah units around the country.
• Digital expert who can translate analytics and nonprofit best practices into effective social campaigns that resonate with target audiences.
• Experience utilizing community management tools (such as Sprout Social) and listening tools (such as TweetDeck).
• Experience creating optimized video for social either using editing software such as Adobe Premiere or social video editing apps.
  
  

Required Skills

• Excellent written and verbal communications skills with a strong understanding of audience, framing, messaging and branding.
• Solid understanding of social media metrics, audience targeting, analytics and best practices.
• Track record of strategic thinking in a fast-paced environment with competing priorities and stakeholders.
• Passion for digital media, storytelling, and community engagement with strong sense of judgment
• Familiarity with social media landscapes relevant to Hadassah’s social presence – Jewish communal world, women’s rights, Israel and Zionism would be advantageous.
• A strong communicator and collaborator with meticulous attention to detail.
• High level of comfort working in a fast-paced environment with a flexible, all-hands-on-deck attitude.
• Comfort in an environment of professional colleagues and strong volunteer leadership and engagement.