Head of Audience Strategy and Operations

hackajob is collaborating with Vanguard to connect them with exceptional professionals for this role.

We are seeking an accomplished senior marketing leader to lead the Audience, Operations and Analytics (AOA) team—a critical function within Personal Investor Marketing (PIM) that powers advanced personalization and operational excellence through technology, data, and process integration. Audience, Operations and Analytics serves as the backbone for audience strategy and segmentation, Audience Activation & Governance, and digital analytics, ensuring marketing programs are data-driven, scalable, and measurable. This leader will provide strategic oversight, influence enterprise priorities, and champion innovation while maintaining operational rigor. The role requires executive presence, progressive thinking, and the ability to drive continuous improvement across platforms, processes, and talent. Key partners include Product Marketing, Channel Marketing, Marketing Technology, Personal Investor Technology, and Data & Analytics to deliver seamless end-to-end customer journeys and personalization at scale. Integration with Cross-Functional Technology Teams This role partners closely with Marketing Technology and Personal Investor Technology to align marketing strategies with technology capabilities. The leader will guide platform integrations, data flows, and operational enhancements, ensuring secure, scalable infrastructure and advanced marketing technology solutions that enable personalization at scale.

Key Responsibilities

• Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
• Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
• Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.
• Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.
• Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.
• Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
• Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
• Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.
  
  

Key Team Functions

• Audience Strategy & Segmentation: Define and manage audience frameworks, segmentation logic, and activation strategies across channels.
• Audience Activation & Governance: Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance.
• Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.
  
  

Key Qualifications

• 8 years in marketing technology, digital transformation, and customer engagement; 8 years leading managers and multi-team organizations.
• Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.
• Deep understanding of customer behavior and end-to-end journey orchestration.
• Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
• Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
• Track record of mentoring senior talent and building future-ready teams.
• Experience delivering enterprise-scale technology initiatives and managing organizational change.
• Strong vendor management across complex marketing technology projects.
  
  

Note

This role will be a hybrid role working 2 days per week from home and 3 days per week in our Malvern, PA office location.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.