What are the responsibilities and job description for the Marketing Associate, John Murray Press position at Hachette Book Group?
John Murray Press Specialist, an imprint of Hachette, is seeking a Marketing Associate to join our team. This is a great opportunity for an energetic marketer to contribute to a growing program by driving online discoverability, community engagement, and sales of both trade and professional books covering a range of topics in business, religion, language learning and linguistics, general interest, science, health and wellness, and more.
Key to success will be driving a strategy that represents astute use of resources, builds sales, and yields a positive return on investment. The ideal candidate will have at least 1-3 years’ experience in marketing, especially, social media, digital and print asset creation, SEO and content marketing. Candidates with book publishing experience, are strongly preferred, however, product marketing experience will also be considered.
The role is a hybrid role (three days in office, two remote) based in Hachette Book Group’s Philadelphia office and would require a close working relationship with the Hachette teams in New York and London. We welcome applications from people who share our values and have a commitment to creating positive social change.
This position reports to the Associate Marketing Director in our Philadelphia office on a hybrid schedule.
DUTIES AND RESPONSIBILITIES:
- Responsible for 85-90 books per year
- Serve as marketing point of contact for editors, authors, production, and sales teams.
- Provide service to authors to maximize their reach, including creating email, print, and online materials to help drive sales
- Design and create marketing materials, including print and digital collateral for authors and imprints
- Produce seasonal catalogs, sell sheets, and advance reading copies (ARCs)
- Liaise with New York and London teams and ensure regular communication between the groups
- Provide market analysis and recommendations
- Plan marketing campaigns for titles across all imprints
- Create and deliver digital marketing campaigns for key titles; measure ROI on campaigns; drive pre-orders and on publication book sales through digital marketing
- Manage CMS for digital marketing campaigns
- Budget, execute and track imprint marketing spend by year
- Plan and attend trade shows and conferences as applicable to showcase publisher’s key titles
- Build brand recognition for publisher in US
- Maintain/update mailing lists and critical systems
- Work with freelance and author-hired publicists to coordinate campaigns and ensure lines of communication remain open between all parties
- Prepare and distribute press releases, media kits, review mailings, follow up on all leads for key titles
- Maintain/update press contact database and client files
- Assist with planning, production and execution of local, national events and campaigns
- Provide tracking and reporting on campaigns, outreach, and execution
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- Completion of a four-year degree (or equivalent)
- 1-3 years of digital marketing experience, preferably in the book, library, and/or education marketplace, is ideal
- Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
- Proficiency in Microsoft Office Suite
- Proficiency in Adobe Create Suite (especially Photoshop and InDesign)
- Knowledge of Social Media applications for digital marketing campaigns (especially Twitter, LinkedIn, and Facebook)
- Must be able to work both independently and as part of a team
- Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
- Demonstrated commercial awareness
- Working knowledge of Wordpress, Squarespace, HTML a plus
How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $48,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Salary : $48,000
