What are the responsibilities and job description for the Advertising Associate, Programmatic Advertising position at Hachette Book Group?
Hachette Book Group’s central advertising team is seeking a highly organized and detail-oriented Advertising Associate to support the planning, execution, and reporting of programmatic advertising campaigns across adult fiction, nonfiction, and gifts. This role offers an excellent opportunity to gain hands-on experience in book publishing and programmatic advertising while collaborating with teams across many divisions.
The Advertising Associate, Advertising will help manage campaigns from ideation through reporting, contribute insights on campaign performance, and support the ongoing development of Hachette’s advertising programs. This role reports to the Associate Director, Advertising on the central advertising team and works closely with marketing teams, finance, and external partners.
Key Responsibilities
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $55,000 - $58,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
The Advertising Associate, Advertising will help manage campaigns from ideation through reporting, contribute insights on campaign performance, and support the ongoing development of Hachette’s advertising programs. This role reports to the Associate Director, Advertising on the central advertising team and works closely with marketing teams, finance, and external partners.
Key Responsibilities
- Support advertising campaigns through all phases, including ideation, planning, revisions, creative development, trafficking, optimization, and reporting.
- Assist in developing data-informed advertising plans using insights and past campaign performance.
- Coordinate the creative process and ensure campaigns are properly trafficked within internal systems.
- Monitor and help optimize campaign performance; share updates, insights, and recommendations with stakeholders.
- Conduct research on advertising trends, audience behavior, and emerging platforms across adult publishing genres.
- Assist with testing new advertising strategies and compiling learnings.
- Coordinate with the finance team to track budgets, process invoices, and manage payments in a timely matter.
- Provide administrative support, including creating presentations and reports, scheduling meetings, and maintaining documentation.
- Help maintain strong relationships with vendors and internal marketing teams to support smooth campaign execution.
- Contribute to improving internal processes, workflows, and best practices.
- Strong organizational, multitasking, and time management skills with acute attention to detail.
- Excellent communication and collaboration skills; ability to work across multiple teams.
- Proactive problem-solving mindset and willingness to learn.
- Ability to adapt in a fast-paced environment and manage multiple projects simultaneously.
- Interest in book publishing, digital advertising, and social platform
- 1–2 years of experience in marketing, advertising, or publishing.
- Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
- Familiarity with digital advertising platforms (e.g., Amazon Advertising, Facebook, TikTok, Google, etc.) is a plus.
- Basic understanding of the marketing funnel, campaign metrics, and advertising KPIs.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $55,000 - $58,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Salary : $55,000 - $58,000