Social Media Content Specialist

JOB SUMMARY:

The Social Media Content Specialist is responsible for creating informed digital and print campaigns for Habitat’s retail operation, the ReStores located in Davidson, Wilson, and Dickson counties to grow sales, promote ReStore services, volunteer opportunities and create and grow online social media engagement. Provides attractive and informative visual campaigns for the ReStores’ shoppers, donations, deconstruction services and volunteer opportunities working with ReStore data, while tracking content marketing to better target campaigns. In addition to creating content, the Social Media Content Specialist will research and keep current on all social media platforms, track analytics and keep up with technologies used in social media to optimize sales, services and engagement.

KEY RESPONSIBILITY AREAS:

Social Media:

• Ensure maximum consumer engagement across all social media platforms researching and joining key strategic groups and attracting other influencers to raise the visibility of the ReStore’s services, supporting Habitat’s mission.
• All print collateral and digital collateral for the three ReStores will be produced by this position, so a strong skill set in Adobe Creative Suite/Photoshop, Illustrator, and InDesign, and print and digital production is a must.
• Social media accounts ools include but are not limited to posting new arrival items on all the ReStore accounts, special sale features as well as other ReStore services on: Facebook, Instagram, Twitter, Pinterest and YouTube in three counties.
• Posting agency information, advocacy, homeowner application support, sponsor visibility support created by the Senior Marketing Manager included in content posts.
• Responsible for creating the ReStore digital newsletter content and managing newest arrival website page.
• Creating graphics and messaging specifically for social media channels, including text, image, and videos for the ReStore locations as needed
• Creating graphics for print and digital campaigns
• Create compelling social media posts to promote ReStore sales, services, and volunteer opportunities in three locations.
• Monitor all ReStore social media channels for positive messaging and continuity, brand alignment, cross platform sharing, feedback, analytics, and best practices
• Post daily items for sale at ReStores in all three counties on social media platforms, as well as recognize volunteer groups and other ReStore partners to drive sales, services and engagement
• Monitor and interact with other groups who mention Habitat of Greater Nashville ReStores and attract and work with social media influencers
• Create analytics tracking for communication success and growth
• Post positive engaging branded content daily
• Be an active member of the ReStore team with attending sales meetings and engaging with shoppers, donors and volunteers daily.
• Monitor feedback on social media channels, responding when appropriate
• Manage the newest arrival website for all 3 ReStores
• Build the base of social media followers on all platforms
• Must be collaborative, engaging while working with a large diverse audience, and able to follow directions and work with others.
• Other duties as directed by management
  
  
  

ESSENTIAL FUNCTIONS OF THE JOB:

• Understand relevant social media channels and how best to communicate and position the Habitat ReStores’ services and offerings supporting Habitat’s affordable homeownership mission.
• Create compelling content to drive ReStore sales across counties, promote ReStore services, Habitat’s mission, homeownership opportunities, and housing advocacy.
• Provide positive interactions with key partnerships and staff
• As part of creating attractive content for Habitat’s retail operation, the Social Media Content Specialist must be able to utilize a camera proficiently to help create content, be proficient in layout and design, write concisely, and have good working knowledge of all social media platforms and the nuances and audiences of each platform. Job will require weekly travel to the Wilson and Dickson locations.
• Position requires valid Driver’s license and insurable driving history.
• Regular and reliable attendance required.
  
  
  

QUALIFICATIONS:

• Bachelor’s degree in marketing or communications with coursework in graphic design is required OR
  
  
  

Social Media Specialists or similar role is required.

• Familiarity with basics of photography, video production, Photoshop, and Illustrator a must.
• Experience working with multiple social media sites.
• Exceptional at creating visually compelling campaigns for retail services.
• Understand SEO and social media analytics
• Strong visual written and content building skills with excellent communication skills and relationship building skills.
• Self-starter and initiative driven.
• Collaborative and flexible nature.
• Critical thinker and problem solver.
• Organized with Excellent time management skills.
• The candidate must have the ability and desire to work respectfully with people of all cultures, languages, national origins, races, ethnic backgrounds, religions, classes, immigration statuses, sexual orientations, gender identity and expressions, ages, mental or physical abilities, and other diversity factors. Must conduct all activities in accordance with Habitat principles.
  
  
  

TIME & OTHER REQUIREMENTS:

• 40 hours per week, 8:30 am – 5:30 pm Tuesday – Saturday