What are the responsibilities and job description for the Retail Sales Lead Generator position at H.L. Bowman?
About the Role: We are looking for energetic and engaging Retail Sales Lead Generators to represent HL Bowman inside major home improvement retail locations. You will be the first point of contact for customers, sparking conversations, qualifying interest, and setting high-quality appointments for our Comfort Consultant sales team. This is a performance-driven role that requires enthusiasm, professionalism, and a genuine desire to help customers improve their homes.
Why You’ll Want to Work Here:
- Core values that we live every day – not just words on a page: We Win Together, Today Not Tomorrow, Performance Not Politics
- Earn more when you achieve more – your success drives your rewards
- Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
- Secure your financial future – 401(k) with company match
- We invest in your future – ongoing training that directly results into bigger career opportunities combined with continuous education stipends
- Speed and scale – work with a company that operates at the speed of a start up with the investment backing of institutional investors
Retail Sales Lead Generator Key Responsibilities:
- Engage customers inside retail locations to start conversations and build interest in our services
- Qualify prospects by asking key questions and identifying needs
- Schedule in-home sales and service appointments for our Comfort Consultants
- Meet or exceed daily/weekly lead generation and appointment-setting targets
- Follow company scripts, guidelines, and compliance requirements
- Always represent HL Bowman and our retail partners with professionalism
- Participate in regular training, role-playing, and coaching sessions
- Track and record customer interactions and appointments in CRM tools (e.g., Salesforce, SalesRabbit)
- Assist with in-store promotions, associate relationship building, seasonal events, and brand awareness activities
- Maintain a clean, professional display area and follow all retail store protocols
Retail Sales Lead Generator Qualifications:
- 2 years of experience in customer service, field canvassing, retail sales, lead generation, or promotions required
- Outgoing personality with the ability to initiate conversations with strangers
- Comfortable working in a busy, customer-facing environment
- Proven ability to meet performance goals in a metrics-driven role
- Basic computer skills for data entry and appointment scheduling
- Reliable transportation to travel to assigned retail locations
- Ability to work retail store hours, including weekends and some evenings
- High school diploma or equivalent required
- Knowledge of HVAC, plumbing, or home services a plus
- Bilingual (English/Spanish) is highly preferred
Retail Sales Lead Generator Interpersonal Qualifications:
- Friendly, approachable, and customer-focused
- Self-motivated with a proactive attitude
- Able to handle rejection and keep a positive outlook
- High level of integrity and professionalism in representing our brand
About The Company:
Since 1946, HL Bowman has remained a family-owned business. Our current Enders team of father-and-son owners, Dennis and Bryan Enders are the second and third generations at our helm. Back in 1946, Herb Bowman started the business with Dennis’s parents. After Herb stepped down due to illness, Dennis’s parents continued the business with the American business dream in their sights—growing it organically with just the two of them. At HL Bowman, we treat both our residential and commercial customers with respect. You are family to us. From our very beginning, we base how we treat you on how we want to be treated. This resonates throughout every aspect of our HL Bowman team—from our phone interactions to our home appointments to our billing.
HL Bowman is an equal opportunity employer. We consider all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
